Listrak Publishes Whitepaper on Segmented Email Marketing Best Practices

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Whitepaper reveals how to use segmented email marketing campaigns to increase conversions, ROI and customer lifetime value.

Listrak, an innovator of eCommerce email marketing solutions, recently released a whitepaper, “Segmented Email Marketing Campaigns Best Practices.” The whitepaper outlines how eCommerce retailers can target customers using data from purchase history to increase customer lifetime value and ROI.

In the whitepaper, Listrak reports that the average consumer is inundated with 45 emails and at least 30,000 branded marketing messages a day, leaving email marketers to cut through the clutter to get their messages noticed. The advantage for email marketers is that in 2012 email was still the number one channel customers respond to and the most popular online activity. In addition, in 2012 email returned $40 for every dollar spent, significantly beating out keyword and banner ads, and at 5%, its conversion rate beat out search and social, as well.

The study warns, however, that eCommerce retailers who are simply “batching and blasting” or sending the same message to their entire list are in danger of damaging their reputations and deliverability, as marketers account for the majority of all spam complaints and spam trap hits. In the report, Listrak outlines how batch and blast campaigns should be used instead to augment more segmented, relevant campaigns.

The study suggests that e-Commerce retailers use the purchase data available to them to create highly-targeted email campaigns. Listrak’s Advanced Retail Segmentation, for example, allows merchants to segment on purchase data such as spend, purchase dates, categories, skus, average order value and more.

Listrak CEO Ross Kramer explains, “eCommerce retailers have a goldmine of purchase data
available to them that they can use to segment their email lists and market to past purchasers in highly targeted, relevant ways. Predictive analytics not only help e-tailers to create email messages that result in increased conversions, ROI and customer lifetime value, but that also enhance the customer’s experience with the merchant. “

The study notes that Advanced Retail Segmentation may be used to increase the conversions and ROI of many types of email marketing campaigns, including shopping cart abandonment, post-purchase and re-engagement.

Listrak’s “Segmented Email Marketing Best Practices” whitepaper may be downloaded here.

About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit

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