"Having an overweight pet is very costly-- the incremental cost is an estimated $8 billion annually. Furthermore, research shows that lean dogs can outlive overweight dogs by about 15%, or almost 2 years depending on the breed."
Camarillo, CA (PRWEB) March 08, 2013
SlimDoggy (http://www.slimdoggy.com) announces the launch of its iPhone App today, a tool providing dog owners with the personalized information they need to ensure that their dog achieves and maintains a proper and healthy weight. The App allows dog owners to log their dog’s exercise activities and tells them exactly how many calories they should feed their pet each day, no matter how active their pet is. Using Waltham Center research as a starting point along with guidance from veterinarians, the SlimDoggy App has refined their methodologies to be more precise based on the dog’s actual activities and now makes this information easy to understand for the average pet owner.
“SlimDoggy and our App are based upon our personal experience with our rescued Lab Jack who was 105 lbs. and on both Prozac (for anxiety & hyperactivity) and Rimadyl when we brought him home. Using our methodologies, within 3 months, Jack was down to 85 lbs, off both medications, and now a happy and healthy dog.” said Founder and CEO, Steve Pelletier. “We later learned that there are over 41 million overweight/obese dogs in the US according to the Association for Pet Obesity Prevention. Having an overweight pet is very costly-- the incremental cost in vet/medicine and food bills is an estimated $8 billion annually. Furthermore, research shows that lean dogs can outlive overweight dogs by about 15%, or almost 2 years depending on the breed.”
Pelletier and the team behind SlimDoggy realized that although there is a lot of generic information available on managing your dog’s weight (e.g. “exercise them more or feed them less”), there was really no specific and personalized instructions available for pet owners to act on. Further, the feeding instructions on the dog food labels are far too general and are of limited value for most people. The result is that a majority of dog owners simply do not know how much they should be feeding their pet. The SlimDoggy App is designed to provide this information and will also adjust its recommendations as your dog’s activities or food brands change.
Dr Katy Nelson, veterinarian and host of ABC’s (Washington DC) The Pet Show tells her viewers “I want you to go to this website. This is something I am incredibly passionate about. Please check it out, it is a great website and great tool for you to use to get your pet slim and trim.”
Founded by a team of dog lovers, fitness-enthusiasts and tech industry veterans, SlimDoggy is committed to providing pet owners tools and technology to help them have healthy and happy dogs. The Company donates a portion of its revenue and products and services to dog rescues as a way to give back to those in need. For more information, visit http://slimdoggy.com