Show & Smell 2 session at SXSW focuses on sense-based marketing

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Kurt Karlenzig, Warren Kronberger and David Polinchock talk emerging experiences in marketing Saturday, March 9 at 11am

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Kurt Karlenzig, SVP Global Digital Strategy at The Marketing Store Worldwide, Warren Kronberger, Director Research & Development at The Marketing Store Worldwide, one of the largest brand activation and loyalty agencies in the world and David Polinchock, Experience Designer

In their session, the follow up to last year’s popular Show & Smell: Marketing Experiences Beyond the Visual, this year’s Show & Smell 2 (like any good sequel) promises to be Showier & Smellier. Karlenzig, Kronberger and Polinchock take a look at ways new technologies are creating multi-sensory marketing experiences. A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it’s not always about technology itself. With live demonstrations of technologies you might not see every day--directional sound, computer-generated scents, and a host of emerging technologies even we haven't seen yet, because they are so top secret

SXSW Interactive
Austin Room
Omni Downtown Austin
Austin, TX
Saturday, March 9, 11 am

For interviews, please contact:
Heather Gately
Direct: +1.312.614.4607
Mobile: +1.773.474.4500
Email: heather.gately(at)tmsw(dot)com
Twitter: @marketingstore

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