Not only is a solid SEO campaign extremely effective at generating leads, but it can also improve your website and make it more user-friendly for your visitors.
Memphis, TN (PRWEB) March 12, 2013
HigherVisibility.com, a leading search engine optimization company that provides SEO services for businesses of all sizes, was listed as the #2 SEO company in the nation by BestSEOCompanies.com in its “Top 50 Best SEO Companies” list for the month of March 2013. HigherVisibility retained the #2 spot on the prestigious list again this month, and has been among the top 10 SEO providers for the past several months.
HigherVisibility was founded in Memphis in 2007, and serves businesses of all sizes from enterprise clients down to local family-owned stores. And HigherVisibility provides not only local SEO services in Tennessee, but works with corporations and organizations across the U.S.
Many businesses are trimming their marketing budgets as they try to survive in today’s difficult economy, but statistics show that SEO is a marketing expense that can more than pay for itself.
For example, inbound leads generated by SEO cost 61 percent less than outbound leads such as direct mail or print advertising campaigns – but have a much higher rate of return: SEO-related leads have a close rate of 14.6 percent, but outbound leads have a close rate of only 1.7 percent even though they are often much more costly than SEO techniques.
And there are other valuable side benefits to an effective and well-planned SEO campaign, says Adam Heitzman, HigherVisibility’s Managing Partner.
“Not only is a solid SEO campaign extremely effective at generating leads, but it can also improve your website and make it more user-friendly for your visitors,” he explains. “For example, HigherVisibility offers services to make improvements to existing websites, like website redesign to make the website easier for search engine spiders to crawl and index, improving the site navigation, improving the content of webpages and tailoring it to specific keywords without ‘keyword stuffing,’ and other on page and off page SEO methods.”
HigherVisibility also provides social media marketing, pay per click marketing and several other services that augment and support an SEO campaign.
The SEO practices used by HigherVisibility are all White Hat SEO in nature. Black Hat SEO, on the other hand, consists of techniques like link farming, leaving spam comments in blogs and forums, and stuffing page content and meta tags with keywords – practices that might provide a quick boost in search engine rankings but come with a high risk of getting your website banned from search results.
“SEO success usually doesn’t happen overnight,” Scott Langdon confirms. “It takes work, planning and dedication to quality. But if you do it the right way, the effects are lasting – and can benefit both your website and your overall brand.”
Beginning with its founding in 2007, HigherVisibility has worked with many clients of all sizes to improve their search engine rankings – from small businesses to enterprise customers, both locally and nationwide. HigherVisibility has quickly grown to be one of America’s leading Internet marketing companies, offering services from Search Engine Optimization and pay per click marketing to social media marketing and website design. Whatever your internet marketing or SEO needs, HigherVisibility’s mission is to provide “Valuable Solutions with Visible Results” and we pride ourselves on delivering just that.