VoiceStorm Helps Businesses Amplify Their Brand by Partnering with their Employees

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Dynamic Signal launches employee advocacy platform empowering amplification of brand content through social media channels to contribute to company success

Dynamic Signal, a leading provider of social CRM, content marketing and consumer engagement solutions, today announced the launch of VoiceStorm, an employee advocacy platform that connects companies with their greatest assets – their workforce. The platform allows employees to easily discover, create and share content like company news, videos, blog posts and offers to share with their social networks.

VoiceStorm – which is currently in beta – is easy to set up, customize and manage, allowing brands to quickly increase social reach and disseminate content in a more authentic and efficient way. Using the platform, administrators can quickly curate and promote content for employees to access and share across their social networks, including Facebook, Twitter and LinkedIn. Employees then sign in, link their social accounts and are immediately able to share content at will. VoiceStorm makes it convenient for employees to share and engage, all while giving them total control over what content they share and where they share it.

“Many of our employees are well connected and have incredible social reach,” said Brett Wilson, CEO of TubeMogul. “They’re working hard everyday to help make TubeMogul a success, whether it’s driving PR, finding lead opportunities or filling open hires. VoiceStorm certainly makes this much easier to accomplish."

With support for points, leaderboards and mobile access, employees can be recognized and rewarded based on their level of participation wherever they are. Administrators also have the ability to track and measure performance sorted by content, type or social channel, measured in terms of earned media value. VoiceStorm offers companies a true, double bottom line – the ability to increase exposure for their brand and products while giving employees the ability to take a greater role in the growth and success of their company.

“We have raised $25M in funding since late 2010 to build a comprehensive social engagement platform, helping brands with their social CRM and content marketing challenges,” said Russ Fradin, CEO of Dynamic Signal. “Our early clients began pushing us to extend our marketing solutions to additionally focus on convenient and powerful ways to partner with their employees and drive additional advocacy. VoiceStorm is the culmination of more than a year of learning with large and small organizations, focused specifically on this opportunity.”

VoiceStorm is completely self-service and will be free during the beta period for up to 40 members per organization. Additional details can be found on http://www.voicestorm.com.

About Dynamic Signal
Dynamic Signal (http://www.dynamicsignal.com) is an Enterprise Marketing Software as a Service company that provides Social CRM, Content Marketing and Customer Engagement solutions designed to drive awareness, growth and ROI from social media for its customers. Dynamic Signal's customers include top companies across entertainment & media, consumer packaged goods, financial services, fashion & beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA, and is comprised of a veteran management team and top-tier investors including Trinity and Venrock.

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Kenny Lee
Dynamic Signal
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