FGI Research Publishes Guide To The Affordable Care Act

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This comprehensive report details changes in the marketplace that all health insurance marketers need to be aware of in order to maintain their company’s competitive edge.

Anyone who wants a better understanding of how to position their company in the marketplace in 2014 has to get their hands on this guide.

FGI Research, a leading provider in marketing research and data collection services in the Triangle area, recently published a marketing must-read: The Ultimate Guide to the Affordable Care Act for Health Insurance Marketers.

This report dives headfirst into analyzing the most important transformations that the health insurance market will face once individual mandates are enacted into 2014, as well as what exactly these changes mean for companies everywhere. Four main topics covered in the guide include customer retention, prospect acquisition, brand differentiation, and communication improvement.

Philip Atkins, Director of Consulting Services and Healthcare Practice Leader at FGI Research, describes the guide as “required reading” for health insurance marketers looking to harness the power of these upcoming trends. “Anyone who wants a better understanding of how to position their company in the marketplace in 2014 has to get their hands on this guide.”

“We go into great detail about the various plans of action health insurance marketers need to take before open enrollment begins and consumers are cut loose from their employers’ plans, from strategic communication strategies to how to create a seamless transition for customers in the new market,” Atkins said.

The guide stresses how member input, particularly from executive employees or MVPs, can substantially improve one’s position in the marketplace, where other providers will be vying for consumers’ undivided attention.

About FGI Research

For more than 30 years, FGI Research, Inc. has been an established provider of market research services to top companies around the world. Offerings include custom market research and online consumer panels, online communities, social media mining, data analysis, and research-driven business consulting. FGI’s mission is to help our clients stay ahead of their competition by keeping connected to their customers.

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Corey Dall
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