Online Marketing Company, fishbat Inc., Reacts to Google Plus Login Integration

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After the latest episode of fishbat Splash outlined Google Plus' plans to offer login integration, Sida Li, the vice president of social media at leading online marketing company fishbat, Inc., comments on the advantages of incorporating Google Plus login options.

On March 9, Sida Li, vice president of social media at fishbat, Inc., comments on Google’s announcement to push the integration of Google Plus login options discussed in a “fishbat Splash” video.

According to an article published by Yahoo News, Google Inc. recently announced it would start urging websites to offer Google Plus login options. In an attempt to counter Facebook’s social sharing dominance, the article says people will soon be able to login to sites and mobile apps using their Google Plus profile information.

Logging in with Google Plus also gives you an advantage when you want to share something. Li says it has more sharing options. “Users are also able to choose what to hide and what to share with friend circles on Google Plus,” Li says. “For instance, if you don’t want your family to see you’ve read a certain article on USA Today, you can opt to exclude the family circle. They won’t see that you’ve shared or read that article.”

Though integration has just begun, the article says Google already secured deals with USA Today, The Guardian, Fitbit and Fancy.

Li says the integration is a smart move by Google. Though it probably won’t encourage more people to make a Google Plus profile, it will help Google track its users better. “After all, Google is all about search,” Li says.

The new Google Plus login could also benefit marketers and developers. “Developers who incorporate Google Plus into their apps will receive up-to-date analytics on how many people are visiting and how many people are engaging with their site,” he says. “Marketers using AdSense will also benefit from this because Google will be able to track consumers more thoroughly, therefore providing better feedback to marketers.”

Li says fishbat, Inc., a leading online marketing company, plans to research the effectiveness of Google Plus logins to help target specific client audiences and market to them in a way that better promotes sales.

Voted Long Island's Best Social Media Agency in 2012, fishbat, Inc. is a full service online marketing company. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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