We are focused on connecting our non-profit partners to young eager supporters that are looking to make a difference for what they believe in.
Toledo, Ohio (PRWEB) March 12, 2013
Pay It Forward, a charitable clothing company, is using its line of inspirational t-shirts to educate the next generation of donors and is raising money for some much needed causes in the meantime. Traditional fundraising efforts focus on events to attract new donors, PIFs approach is to connect potential donors to a charity by first identifying what its customers are passionate about. This approach allows PIF to tap into the customer passions and avoids them from having to convince would-be donors that one cause is better than another.
The t-shirts available through PIF apparel are helping to fund various charitable projects that have a positive impact on our society both nationally and internationally. Pay It Forward has partnered with twelve different non-profits for the year, and features four of the twelve on their homepage each month.
This month PIF is featuring the following organizations and causes:
4 Paw for Ability - Enriching the lives of children with disabilities by training and placing quality, task-trained service dogs
Children of the Nations - Just $1 Feeds Four Children for One Day
KickStart - $5 supports the growth of nutritious fruits and vegetables that will meet the annual needs of one person in sub-Saharan Africa
Sea Shepherd - Fighting to conserve and protect the ecosystems and marine wildlife internationally
Each organization that PIF Apparel partners with has a video featured on the PIF homepage to help educate customers more about the non-profits mission. Customers are required to select a charity with each purchase that is made; the charity selected by the customer then receives 25 percent of the final sale price as a direct donation to their cause.
PIF apparel bridges the gap between everyday shopping and philanthropy in a way that is convenient for customers and valuable to non-profits. The company intentionally designed their product to appeal to millennials, a group that also happens to be the next generation of donors.
“We are focused on connecting our non-profit partners to young eager supporters that are looking to make a difference for what they believe in,” states PIF founder Matthew Moses.
Since their launch in the summer of 2012, PIF Apparel has stressed the importance of a “new” approach to charitable giving that will have a more effective impact on social change. The idea is that by choosing to support the more financially responsible (sometimes lesser known) non-profits organizations, donors will be able to make a deeper impact on the things that they are donating to.
Visit the PIF Apparel website to learn more their product, partners, or approach to positive change.