Longer Battery Life and Faster Processor Top Consumers' Wish Lists for the Next iPad And iPad Mini

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One in three respondents plan to purchase Apple's next generation of the iPad or iPad Mini, according to TechBargains.com's survey.

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Once consumers got their hands on it and saw the value, our recent data shows popularity for the iPad Mini has nearly doubled.

TechBargains.com, a leading deal aggregation website for electronic products, released results from its iPad / iPad Mini Predictions survey revealing consumers want a boost in power and performance from Apple’s tablets. Longer battery life is a feature 87% of respondents want from the next iPad Mini and 86% want from the next iPad. 85% of those surveyed want a faster processor for both the iPad and iPad Mini. About three in four (77%) would like a retina display for the iPad Mini, a feature currently available in iPad third and fourth generations. For the iPad Mini, 76% want a USB Port, 71% want better speakers, 53% desire the tablet to be lighter, 48% want it to be thinner and 47% hope for multiple user accounts. For the iPad, 80% want a USB Port, 74% want better speakers, 63% desire the tablet to be lighter, 57% want it to be thinner and 50% desire multiple user accounts.

“Before it was introduced the iPad Mini received lackluster interest in comparison to other Apple products, according to a previous TechBargains’ survey,” said Yung Trang, president and editor-in-chief of TechBargains.com. “Once consumers got their hands on it and saw the value, our recent data shows popularity for the iPad Mini has nearly doubled.”

One in three (33%) surveyed consumers plan to purchase the next generation iPad Mini, 41% are undecided and 26% aren’t interested. Interest in the next iPad matched that of the iPad Mini. 22% of respondents plan to purchase both. This is a substantial increase in interest for the iPad Mini compared to TechBargains.com’s survey in September, which gauged consumer interest before the smaller tablet was officially announced. Then 18% planned to purchase the iPad Mini, 32% were undecided and 50% weren’t interested. However, the data reveals a decrease in interest for the iPad compared to TechBargains.com’s survey in February 2012, before the iPad third generation was announced. Then 48% planned to buy the iPad, 35% were undecided and 17% did not plan to purchase the tablet.

The survey was conducted on TechBargains.com in February and had 889 respondents. 26% of respondents do not own a tablet and 76% own one or more iPad, iPad Mini, Android or Windows tablets.

About TechBargains
TechBargains is a deal aggregation website that combines intelligent curation with real-time price-value discovery algorithms. TechBargains uses this technology to highlight the best deals and coupon codes on the internet each day. TechBargains is a division of Exponential Interactive (http://www.exponential.com), a global provider of advertising intelligence and digital media solutions to brand advertisers headquartered in Emeryville, California that offers solutions in 26 countries worldwide. For more information visit http://www.techbargains.com.

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