Milan Direct sets the benchmark with new mobile enabled website

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Popular furniture retailer, Milan Direct, has cemented itself as one of Australia's leading online retailers with the launch of a phone-friendly website.

The recently unveiled site, encompasses some of the finest and most up-to-date ecommerce technology and, somewhat uniquely, is fully enabled for mobile phone use.

Despite the increasing popularity of both smartphones and ecommerce, a recent poll by Deloitte has shown a mere 15 per cent of online retailers have designed their websites to be viewed on mobile phones.

Dean Ramler, Milan Direct Co-Founder, said the new mobile friendly website sets the benchmark for online retailing in Australia.

"Look around and it’s not hard to see that consumer shopping habits are increasingly including the use of mobile phones,” he said.

“We realised pretty quickly that to meet the needs of our customers, we needed to improve the usability of our site through mobile devices."

“And so that’s what we did. Whether you’re browsing outdoor furniture or you’re ready to buy an Eames chair – with our website you can do the lot wherever and whenever your phone is online,” he said.

Gone are the days when mobiles were used for simply calling and texting. More and more Aussie shoppers are using their phones to not just browse but to shop.

“The challenge for retailers who want to stay not only competitive but ahead of the game, is developing websites that make it easy for consumers to browse and purchase with their mobile phone,” Mr Ramler explained.

“Online retailers cannot afford to ignore the usability of their website for mobile users. At Milan Direct the number of users accessing our website via their phone is increasing every year.

“We’ve seen an almost 25 per cent increase in consumers accessing our website via their phones and tablets in the last 12 months alone.

“With our new website, we’re confident the number of sales via mobile phones will continue to grow with that trend. Our customers won’t be just looking at the latest Eames Chair Replica on their phone, they’ll be buying it.

“The shopping and technology trends we are seeing in Australia make this new website critical to the future of our business. Configuring the website for mobile phone use, among the many other new features to our site, all add up to make Milan Direct one of the leading online stores in Australia,” he said.

All products in the Milan Direct range are premium-end reproductions of modern-retro classics. To view the new website or find out more about the Milan Direct business concept visit

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Cameron Matthies
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