Linus Bike, Commuter Bike Specialists, Comment on Portland's Fundraising for Bike Sharing

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Linus Bike issues a response to an an article published by detailing the efforts being made to find sponsors for a bike share system in Portland.

On March 14, Linus Bike issues a comment in response to an article discussing the city of Portland, Oregon's recent efforts to find sponsors for a city bike share system.

The article reports that the city of Portland is currently looking for sponsorship that will support a bike sharing system. The Portland Art Museum was noted as the locale for a fundraising event held in hopes of finding possible sponsors. “While the event put a shine on bike shares in hopes to woo sponsors, it underscored an urgent need to raise money.”

The article reports that currently, the program has only $1.8 million in the coffers, which came from a federal grant. This is well shy of the needed $6.6 million. The sponsorship event was aiming to lure sponsors into agreements that would bind the sponsors to a fixed amount of time with a correlating monetary contribution. However, the article reflects disappointment in the current shortage on sponsorship funding to support the bike sharing system. “This gap between funding needs and fundraising progress has Alta Bicycle Share Inc. (the chosen contractor on the project) and the City now saying we should expect the system to launch in spring of 2014 — not this spring as has been previously advertised,” says the article. The city bike sharing system will need six months to prepare, once funding is in place.

During the sponsorship event, the program was given strong advocacy by officials such as Congressman Earl Blumenauer and Mayor Charlie Hales, states the article. Potential sponsors were given presentations explaining the benefits of a bike sharing system would have for the city as well as perks for the sponsors, using the bikes as advertisements. Alta's Mia Birk “is the public face for the project,” says the article. Birk shared a presentation at the fundraiser that outlined “the potential benefits and value of investing in the system,” during which she described “how sponsors will benefit from an association with healthy and active lifestyles, and a vibrant downtown.”

China Reevers, Linus Bike representative, offers her input on gaining sponsorship for the city of Portland. “Its unfortunate that a progressive bike sharing program is experiencing difficulty getting of the ground – especially when there is little reason to hold it back. The benefits are many and obvious; the city of Portland would reap the rewards of a livelier, healthier image. And talk about mobile advertising; the sponsors supporting the program would benefit from widespread and regular exposure of their brand with every commuter bike that travels across the city.”

Linus Bike is a California-based bicycle manufacturer that specializes in creating vintage style city bikes and commuter bikes. Not simply a bicycle company, Linus Bike sells a complete line of accessories for the environmentally conscious and for those who have a fondness for European style bicycles and the great tradition of European cycling.

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Scott Darrohn
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