NewVo Beauty Suggests Avoiding Flat Irons To Repair Winter Dry Hair

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In response to an article published by Female First, detailing how to treat dry hair in the winter, NewVo Beauty recommends avoiding flat irons to straighten hair when it’s cold outside.

On March 12, Sara Greenstone, a spokesperson from NewVo Beauty, issues a statement in response to an article published by Female First, which details how people can repair dry hair in the winter.

According to Female First, cold weather air doesn’t hold as much moisture as warm air and can cause hair to dry out and become brittle. This dehydrates your hair and scalp, making it extra dry and contributing to dandruff or split ends. The article says central heating also plays a factor in dryness, sucking the moisture out of the air and baking your hair simultaneously.

Greenstone says the key to eliminating dryness during damaging weather seasons is to educate yourself on what type of products or tools dry your hair out.

Flat irons dry your hair out,” she says. “We all love them because they smooth our hair out and make it glossy. However, the intense heat, combined with dry air can take a toll on your hair. During the winter, you should avoid the use of these heating tools as much as possible.”

Greenstone also says to steer clear of shampoos containing alcohol or sulfates. “I recommend any sulfate-free or alcohol-free hair products,” she says. “Sulfates strip your hair of natural oils and split apart strands. Go for something more natural with a lot of moisture. I also recommend only shampooing your hair a few times per week, but condition more often.”

Female First reports that some shampoos contain humectants. These are ingredients that absorb and lock in moisture. One of the more popular humectants is glycerin, the article says. Though these shampoos are expected to hydrate your hair, Greenstone says too much moisture could also be a bad thing.

“While dry hair craves moisture, it’s also important not to over moisture,” Greenstone adds. “Hair becomes extremely soft and elastic when it’s over hydrated. This could also cause breakage. You will be able to feel how soft your hair is getting, so you can cut back on moisturizing when you see fit.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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