NewVo Beauty Recommends Preparing For ‘Digital Hair Perms’ With Argan Oil

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In response to an article published by Business World, which details how to prepare for a “digital hair perm,” NewVo Beauty encourages women to moisturize hair with argan oil before getting a perm.

On March 13, Sara Greenstone, a spokesperson from NewVo Beauty, responds to an article published by Business World, outlining proper preparation to hair before getting a “digital hair perm.”

According to Business World, One of the more popular body wave processes is called the “digital hair perm.” Body waves, or digital perms, use chemicals to reform hair bonds into a curl or wave. Business World reports that these digital perms use hot rods and a digital temperature display to permanently curl hair.

Greenstone says digital hair perms are performed when hair is dry, which can really damage your hair. “We all know deep waves and fun curls are in style,” she says. “But they have the potential to ruin hair, especially with the chemicals. Women with already dry hair should not get one of these treatments. You should try to repair your hair beforehand.”

Greenstone says breakage and frizz can be prevented by properly moisturizing hair. “Moisturizing is key before any kind of permanent hair treatment,” she says. “Argan oil is a great natural hair hydrator. To achieve glossy, healthy hair, just rub some argan oil over your ends before you dry it. It will coat hair strands and moisturize follicles.”

Argan oil isn’t heavy and won’t weigh your hair down too much, Greenstone says. “It’s a lightweight moisturizer with heavy hydrating properties.”

Business World reports that perms will last longer when hair is properly trimmed.

“The less fly away hairs you have, the more smooth the waves will look after the perm,” Greenstone says. “Cut off all those dead ends and allow your hair to grow.”

NewVo Beauty sells over 5,000 professional beauty salon products.. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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