Goya Foods President to Keynote 2013 New Mainstream Business Summit by Geoscape

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Largest Hispanic-owned food company in the US to headline gathering of multicultural marketing strategy professionals.

Geoscape, a leading provider of business intelligence technology, data and analytics, today announced that Robert I. Unanue, President of Goya Foods, will provide the keynote address at the 2013 New Mainstream Business Summit. Unanue will be speaking to a business audience interested in capitalizing on US marketers’ new mainstream – an increasingly diverse population representing the largest growth wave since the Baby Boom. The summit, taking place April 3-4, 2013 in Miami, will feature multicultural marketing insights and best practices from global leaders spanning multiple industries.

Unanue will deliver a keynote speech on the future of today’s dynamic and diverse economy. The speech will highlight how Goya Foods crossed cultural barriers to become the largest Hispanic-owned food company in the United States, generating over $1 billion in annual sales. By recognizing and marketing to the changing landscape of the United States, Goya Foods has positioned its diverse product lines as reputable brands across all ethnicities.

“I am honored to have this opportunity to share our story and the vision of Goya's future within the dynamic and diverse markets of the United States and globally,” said Bob Unanue, President of Goya Foods. “We foresee a bright and positive future for Goya as well as other companies and brands that can address and easily adapt to a multicultural consumer market.”

In addition to Unanue’s insights, attendees of the New Mainstream Business Summit will learn from industry leaders spanning consumer packaged goods (CPG), retail, financial services and more. The summit includes panels featuring marketers from leading companies including Advance Auto Parts, AT&T, Coca Cola, Johnson & Johnson and Zion’s Bank.. Attendees will also receive an advance release of the 2013 American Marketscape DataStream report. The report provides the most comprehensive, actionable, business data regarding socioeconomic shifts within the US.

“The 2013 New Mainstream Business Summit is meant to provide actionable insights, data and best practices for businesses navigating an ever expanding and changing marketing landscape,” said Cesar M. Melgoza, CEO of Geoscape. “I’m looking forward to helping our attendees gear-up for the radical shift occurring in the U.S. consumer economy as we address critical issues and opportunities for enterprise growth.”

For more information regarding the New Mainstream Business Summit, or register to attend, click here.

About Geoscape:
Geoscape serves its clients by providing business strategy, analytics, research, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.

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Kevin Jordan
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