Spafax Nominated for Prestigious Social Media Award for Facebook Game That Attracted over 350,000 Entries in Four Weeks

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Air Canada Facebook game attracts 355,497 entries in four weeks, 60,000 new Facebook "Likes" and 195,000 video views - nominated for PR News Social Media award, New York.

This nomination recognizes that we are breaking new ground in the social media landscape for a brand that we have worked with closely for nearly two decades.

Global content agency Spafax has been nominated for PR News’ inaugural Social Media Icon Awards. The nomination is for the Facebook Contests/Games category, for a game devised to promote Air Canada’s rich heritage on its 75th anniversary.

The game, which ran over four weeks, resulted in 355,497 competition entries, 60,000 new Likes to Air Canada’s main page and a 1000% increase in month-on-month likes.

In addition to the game, Spafax created a dedicated website archiving the history of the airline, four fun-facts history videos, a limited edition book, and collector's edition of enRoute, Air Canada's in-flight magazine. The videos secured over 195,000 viewers and over 2,000 Vimeo and YouTube “Likes”.

Niall McBain, CEO Spafax, said:

“This nomination recognizes that we are breaking new ground in the social media landscape for a brand that we have worked with closely for nearly two decades.

“Our team knew it was important to shine a spotlight on the brand’s three core "pillars": heritage, innovation and people. It was crucial to demonstrate not only Air Canada's historical impact on aviation history, but to show Canadians how their own personal history is inextricably linked to the airline. Facebook was the right vehicle for us to do this, and in using this channel we reached out to the next generation of Air Canada passengers."

The award ceremony will be held at Grand Hyatt Hotel, New York on April 17th 2013.

About Spafax

Spafax is one of the word’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Emirates, Etihad Airways, Fairmont Hotels & Resorts, Lufthansa, Mercedes-Benz, and many more. Spafax is a tenthavenue WPP company.

Spafax facts and figures

  •     25 years negotiating with film and music studios
  •     25 years acquiring and commissioning content
  •     25 years working with the world’s leading brands
  •     #1 media group in the world: WPP
  •     2 million consumers per day

About PR News Social Media Icon Awards

PR News’ inaugural Social Media Icon Awards recognizes outstanding social media campaigns across all platforms. The Social Media Icon Awards are divided into platform categories: Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Instagram and others.

About tenthavenue

tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices.

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Alex Valentine Mandel

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