SEO Positive Respond to Google’s Potential Change to Shopping Results

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Poor user reviews could affect a merchants ranking.

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Reviews can sometimes be hard to measure as the reader has no context or information other than the review itself

According to Search Engine Land, Google has proposed a change in the way it ranks its online retail merchants. The news announced during the ‘How to rank better in Google and Bing’ session suggested that if previous shopping experience reviews were poor the likelihood of ranking well will be reduced. Google’s web spam chief, Matt Cutts said, ‘We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.’

Search engine optimisation company, SEO Positive, understands the importance of complying to Google’s rules in order to rank well. The proposed system works in favour for customers who are shopping online and prevents them from ordering from a ‘bad retailer.’ The change is however a little worrying for retailers who are at risk of losing sales due to bad reviews. It is also worth considering how Google will consider and differentiate from real and fake reviews, as Ben Austin, SEO Positive Managing Director explained, ‘Reviews can sometimes be hard to measure as the reader has no context or information other than the review – it could be an overreaction or under value or even completely untrue. It will be interesting to find out how Google aims to assess this.’

SEO Positive continues to follow Google announcements closely.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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