Child Care and the Economy - Macroeconomic Trends and Key Issues Impacting Childcare and Early Childhood Education

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Mike Wilson, leading authority on the early childhood market, prepared this 14-page report days after President Obama proposed universal preschool. Wilson has been analyzing and reporting on preschool market demographics and trends for four decades.

Child Care and the Economy was prepared by Mike Wilson a week after President Obama’s proposal for universal preschool. The 14-page report sheds light on how the market grows by examining macroeconomic trends during the periods of highest growth during the Reagan and Clinton economic recoveries. This data is related to current macroeconomic trends and key issues impacting childcare and early education during the Obama Presidency.

Concentrated focus is given to Obama’s new preschool proposal, as presented by the president in speeches and a White House fact sheet. The report examines how the cost and delivery of pre-K services is strongly influenced by teacher credentialing requirements and partnership arrangements between schools and private centers. Assumptions for and against expanded use of the private center infrastructure are included.

The report evaluates to what extent results of popular cost/benefit studies may apply to the proposed new federal plan and existing state plans that are nearly universal, such as in Georgia, Oklahoma and Florida.

There is some speculation regarding how the president’s implied funding the program might occur despite sequestration and other austerity-driven measures at the federal level.

MCH CEO Peter Long said, “Mike Wilson is the leading authority regarding the multibillion-dollar early childhood market. He earned his reputation through four decades of hard work, in-depth research, and his commitment to provide accurate information to early childhood marketers regarding how political and funding issues impact the market. We are certainly fortunate to have such a knowledgeable expert on the MCH team.”

Mr. Wilson’s baseline report is posted in its entirety on the MCH website. There will be additional reports as Mr. Wilson tracks the progress of the Obama initiative over the upcoming months.

About MCH Strategic Data:
MCH Strategic Data ( is a U.S. based compiler of comprehensive K-12 and early childhood marketing databases. MCH provides email, direct mail, telemarketing, on-line, social media, and geospatial marketing solutions focused on more than five million K-12 educators. The company's business-to-institution focus includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, Illinois, Massachusetts, and Missouri.

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Jackie Finnegan
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