TRC's Bob Hull Will Be Speaking at the MRA New York and Philadelphia Joint Chapter Conference about Innovations in Market Research

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Bob Hull, Vice President of TRC Market Research will be speaking at the MRA New York and Philadelphia Joint Chapter Conference on April 11th 2013 about innovations in new product/service development market research.

TRC Market Research (, a new product research firm, announced today that their VP, Bob Hull, will be speaking at the upcoming MRA New York and Philadelphia Joint Chapter Conference which is to be held in New York City on April 11, 2013.

The presentation will center on innovations in the areas of new product development research. Bob Hull will consider new approaches to conducting product and/or service development research across the various stages of the product development life cycle: ideation, feature prioritization, and optimization. Each approach addresses the reality of today’s business climate – smaller budgets and fewer resources – and focuses on getting ‘more with less’. The discussion of the approaches will be followed by a case study showing how mobile can be an effective ‘more with less’ platform for conducting quantitative product development market research.

About TRC Market Research, a product development research firm
TRC Market Research is a new product research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. TRC provides expertise in designing and implementing successful choice-related research, such as product configurators, discrete-choice conjoints, max-diff tournaments and others.

Philadelphia-based TRC Market Research is affiliated with CASRO, ESOMAR and the American Marketing Association.

For more information, call Lenka Kolar at 215.641.2225 or visit

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Lenka Kolar
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