“Engagement on a huge scale is extremely challenging – we’ve worked that out,” said Malcolm Bohm, Chairman and CEO of Liquid Grids.
La Jolla, CA (PRWEB) March 13, 2013
Liquid Grids Inc today announced the broad release of its revolutionary new social marketing platform designed specifically for the Healthcare Industry. Direct to Persona™ marketing enables highly scalable and measurable social media campaigns for healthcare.
Powered by its patented Social Health Intelligence (SHI) big data analytics engine, the platform transforms unstructured healthcare dialogue into customized disease grids. The SHI platform includes a set of proprietary Disease Pathway, Disease Persona and Disease Influence analytics that allow clients to parse the data into highly actionable segments to discover what and who is driving the dialogue across the disease communities. The company announced that it has already aggregated and analyzed over 500 Million social media posts by over 100 Million social media posters.
Empowered with this information, companies can strategically use Direct to Persona™ marketing to connect with and intelligently market content to specific disease communities. “Engagement on a huge scale is extremely challenging - we’ve worked that out,” said Malcolm Bohm, Chairman and CEO of Liquid Grids.
The company believes Direct to Persona™ is the next dimension of direct to consumer (DTC) marketing and advertising. “The biggest challenge with DTC, is that it’s inefficient, it’s very expensive, and unfortunately a lot of people get exposed to information that is either not relevant to them or they’re not interested in,” said company advisor and former Amylin CEO, Dan Bradbury.
By using powerful analytics and multi attribution technology, Direct to Persona™ marketing enables content marketing campaigns to have Guaranteed Impressions to the specific disease personas the SHI platform discovers and targets.
Direct to Persona™ marketing directly connects brands with consumers known to be seeking health information, discussing or sharing their health experiences, for themselves or for those to whom they are connected – either online or offline.
Liquid Grids is a privately-held company headquartered in La Jolla, CA.