Transverse to Discuss How to Protect and Grow Revenues at ProformaTECH 2013

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Co-Founder and COO Chris Couch to Present at Corporate Finance Technology Conference

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The ProformaTECH conference combines educational sessions, best practices and expert advice on the future of finance IT, which is exactly where our technology makes the biggest impact.

Transverse, the company behind the leading activity-based billing and subscription management platform, TRACT Billing, today announced that Chief Operations Officer and co-founder, Chris Couch, will present at ProformaTECH 2013, the technology conference for finance, accounting, and treasury professionals, on March 20 at the Hyatt Regency San Francisco Airport Hotel. Couch will share insights on how finance teams can automate their Accounts Receivable processing for greater operational efficiency and expanded revenue opportunities.

“The ProformaTECH conference combines educational sessions, best practices, and expert advice on the future of finance IT, which is exactly where our technology makes the biggest impact,” said Chris Couch, COO and co-founder of Transverse. “We’re excited to be a part of this year’s event and start a dialog about how innovative billing and AR Automation enables businesses to scale rapidly.”

Couch’s session, “Protect and Grow Revenues with AR Automation,” will be held at 3:40 pm PDT. In addition to the speaking role, Transverse is a Silver Level ProformaTECH 2013 sponsor. The full-day event, which is free to qualified attendees, will highlight how corporate finance and related leaders are redefining relationships with IT colleagues to leverage technology to meet dynamic business challenges. For more information or to secure a registration spot, please visit the ProformaTECH 2013 Conference page.

About Transverse
Transverse was founded in 2008 by billing experts who saw an opportunity to make sophisticated billing capabilities available to more businesses. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges while empowering companies to engage with customers and rapidly monetize the launch of new products and services. Learn how TRACT can help your business at

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Amie Coleman
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