Ross Insurance Agency Is Named e-Marketing Agency of the Year

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Rough Notes magazine has named the Massachusetts agency e-marketing agency of the year, citing their new digital marketing initiative’s success.

Ross Insurance Agency, Inc.
The agency, as a result of their innovative and dedicated digital marketing and social media efforts, has been named e-Marketing Agency of the year.

Massachusetts insurance agency, Ross Insurance Agency is excited to announce that they have received quite an honor from Rough Notes Magazine. The agency, as a result of their innovative and dedicated digital marketing and social media efforts, has been named e-Marketing Agency of the year.

In 2010, Ross Agency partnered with Astonish to revamp their marketing and sales process and enter the digital marketing atmosphere. A family-established and run agency, Ross Agency has been servicing Massachusetts residents for over 80 years.

Fierce competition in their industry and their region led them to search for a new way to reach and maintain clients. The family-run agency concluded that an innovative digital marketing campaign was the next necessary step. In order to compete in the industry, they wanted to break into the Internet and social media.

Today, more than 1,000 people “like” their agency’s Facebook page and the agency actively uses social media to engage with their community about community events, service initiatives and of course, insurance. A social media presence has allowed them to interact with more people than ever before.

But it’s more than just their active digital marketing strategy that has earned them the title of e-Marketing Agency of the Year. Ross Insurance Agency has an engaged team of agents, a dedicated focus on community service initiatives, and a personal connection with their clients. According to the agency, their community is taking notice! And Rough Notes Magazine did, too.

The e-Marketing Agency of the Year award is recognition for a wide array of distinguishing characteristics. Ross Insurance Agency is said to have strong leadership, great people, the right tools and process and the determination to make necessary changes to optimize their results, according to Astonish CEO, Adam DeGraide.

Within the 7 months of the launch of their new Virtual Insurance Office (VIO), the agency saw an increase in their new business policy count by 55%. And their dedication to maintaining a digital marketing strategy that is innovative, responsive and engaging is what helped land them the honor of an award from Rough Notes Magazine.

Massachusetts residents can engage with the agency on Facebook, Twitter and through their personal website. And of course, anyone interested in a policy is encouraged to call or stop by. Ross Insurance Agency has a team of well-qualified and engaging agents ready to meet and help!

About Ross Insurance Agency:

Proudly located in Holyoke, Massachusetts, Ross Insurance Agency is dedicated to serving the insurance needs of local individuals, families and businesses. Since 1925, Ross has been committed to fostering a positive reputation for their agency; striving to emerge as a leading coverage provider, above all other Massachusetts insurance companies. Ross specializes in providing superior Auto, Home, Business, Group and Massachusetts life insurance to residents across the state; in addition to various specialty insurance solutions.

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Matt Russell
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