New Besttoolbars Study Finds Online Charity Cash Back Companies Are Losing Revenue to 3rd Party Add-Ons

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A new study by cash back browser add-on development agency Besttoolbars has found that online charity cash back companies are losing substantial amounts of revenue. The loss of funds occurs as a result of third party add-ons.

Auto look-up for the best coupon

Auto look-up for the best coupon

Often these extensions substitute their own affiliate link at the moment of the last click. This substitution renders the affiliate link previously inserted by charities own cash back plug in, completely useless.

The Besttoolbars study focused on charitable donations and how effective online charity cash back is for the firms concerned. The research unearthed a disturbing quirk which means that right at the last minute, money that was earmarked for donation is diverted elsewhere due to another third party add-on which may also be present on the user’s PC or tablet.

According to Besttoolbars, the regular flow of traditional online charity cash back purchasing is the following:

A user chooses which charity he’s going to donate to and then goes to their preferred merchant site to shop. They can navigate to the site directly through an affiliate link on the charity cash back company’s website or install a browser plug in from that charity cash back company. This plug in turns on the affiliate link automatically when the user lands on their selected merchant’s web site, long before the actual purchase and checkout happens.

After navigating to the merchant website, the user adds their desired items to their online shopping cart and proceeds to the checkout page to complete their purchase as usual. Often, the shopper will be given the option at checkout to apply coupon codes and redeem vouchers. During the course of their investigation, the cash back browser add-on development experts found that many users also install other browser extensions that automatically apply coupons to check-out pages for them. These plug ins exist on the user’s machines and sit alongside the charities own browser add-on.

The third party browser extensions automatically insert the coupon code which provides the best discount on the intended purchase with no input from the user. Often, these extensions substitute their own affiliate link at the moment of the last click. This substitution renders the affiliate link previously inserted by charities own cash back plug in, or received by redirection from the charity cash back company’s website, completely useless.

Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “We know that users install coupon auto-apply extensions because they do all of the hard work for the shopper. They sort through the available coupons and then automatically select the one giving the best discount. This means that the shopper gets a lot more out of the process and doesn’t have to spend time sorting through coupon offers to find the best deal. However, while the shopper is coming out with a great deal, we found that the situation is much more disturbing for the charity selected to receive the cash back as the auto-apply extension removes the charities affiliate link at the last second. This means that funds they would have received are diverted elsewhere, resulting in a substantial loss of revenue.”

Besttoolbars solution is to include coupon auto-apply functionality when developing charity cash back add-ons. This removes the need for users to install additional add-ons from third parties to improve their shopping experience.

Valery Kuznetsov added, “Additionally, charity cash back add-ons may be supplemented with functionality which checks if the correct affiliate link is enabled at the moment of the last click. This provides a further level of assurance that 3rd party add-ons will not overwrite the original affiliate link with theirs.”

To find out more about Besttoolbars and its browser add-on development services, please visit

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera

Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.

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