SEO Positive Responds to New Study Showing Consumers Favour Apps over Mobile Web

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A huge section of consumers favoured apps over mobile web.

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Consumers are comfortable with mobile searching and browsing and expect sites to be easy to use and quick to load

According to Econsultancy, 85 percent of consumers favour apps over mobile web. The new report from Compuware suggests reasons for this is because apps are seen to be more convenient (55 percent) faster (48 percent) and easier to browse (40 percent). The study also looked at the expectations of users with 42 percent of respondents stating that they expect them to load quicker than a mobile website. On average users expect apps to load in two seconds, with 28 percent expecting it to load even quicker.

Such findings suggest that users have less patience with apps than with mobile sites.

SEO Positive, one of the UK’s most established search engine optimisation companies understands the importance of mobile as Ben Austin, Managing Director explained, ‘Consumers are comfortable with mobile searching and browsing and expect sites to be easy to use and quick to load. The findings show a large percentage of users favour dedicated apps rather than a site indicating their need for convenience, speed and simplicity. From a business point of view it is important to keep up with consumers demand and therefore mobile app research and development is very important for all sectors.’

As the year progresses SEO Positive expects to see a rise the amount of businesses designing apps and using them for ecommerce purposes.

SEO Positive continues to follow consumer based news closely.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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