Forman & Field urges: give up industrial ready meals for Lent

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Recent news stories about meat production are enough to put many off eating pre-prepared food for life. Forman & Field, specialist food suppliers from east London, are backing the emerging trend for 2013 of giving up poor quality, mass-produced ready meals for Lent, it's perfectly possible to enjoy quality, well-prepared food from reliable sources – the key is knowing which suppliers to trust.

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We all know good food doesn’t come cheap and now we know too that cheap food may not only be bad; it may not even be the product it claims on the label.

In the wake of the horsemeat scandal consumers have rightly started to demand to know where their food is sourced from, and high streets are currently packed with independent shops, pubs and restaurants promoting the fact that the beef in their burgers is guaranteed to be 100 per cent what it says it is.

Everyone has the right to know what they are eating. This is where local shops and independent suppliers really come into their own. The food in such establishments is not mass produced; instead, it is often locally sourced from farms and producers within a few miles' radius, or bought from trusted independent traders.

Forman & Field is a specialist fine-food mail-order company that prides itself on selling only the best produce from independent producers. A family business, Forman & Field guarantees that all its beef is 100 per cent beef, pork 100 per cent pork and so on.

“We all know good food doesn’t come cheap,” says Lance Forman, company spokesman. “Now we know too that cheap food may not only be bad; it may not even be the product it claims on the label. The pressure to reduce costs ever further inevitably leads to bad practice. It’s a national scandal, and rightly so.

“But it takes more than money to guarantee quality. For that we work with trustworthy, artisan producers who we know personally. Then we taste, test and monitor to make sure that their food consistently achieves the high standards we expect.”

It's that expert knowledge and personal touch that Forman & Field are so proud to pass on to their customers.

They provide a huge range of quality products so customers can spoil loved ones, guests or themselves, from a luxurious Breakfast in Bed hamper perfect for a special birthday, packed with smoked salmon, English spring wine and coffee roasted and ground in Suffolk, to complete menu deals, including the Pescatarian Complete Menu and the Incurable Romantics' Complete Menu – everything needed for a perfect dinner for two.

For those with a sweet tooth there is a delightful selection of cakes and pastries on offer, from delicious traditional Simnel cake to Mrs Forman's Cheesecake, Valrhona Chocolate & Salted Caramel Parfait to fresh Victoria Sponge.

With companies concerned by responsible sourcing such as Forman & Field, customers can be sure they are getting exactly what they are paying for – high-quality, lovingly prepared produce that is exactly what it says it is.

About Forman & Field

Launched in 2002, Forman & Field is a fine-food mail-order company specialising in fresh, traditional British produce from small, independent producers. Forman & Field shares its premises in east London with its parent company, H Forman & Son, a 100-year-old family business supplying smoked salmon, caviar and other smoked and fresh fish to the world's leading hotels and finest restaurants.

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Mike Stainthorpe
Forman & Field
+44 (0) 203 6015464
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