Local Advertising Agency Recognized for Innovative Campaign

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GráficaGroup, an advertising and marketing agency located in Morristown, won an industry award for a public relations campaign for one of its clients, Summit Medical Group.

GráficaGroup, a multichannel marketing and advertising agency, has been recognized by the Service Industry Advertising Awards (SIAA) for its recent, innovative public relations campaign for Summit Medical Group, a multispecialty healthcare practice headquartered in Berkeley Heights, for which it is the agency of record.

“We're thrilled when our work helps our clients meet business objectives," said agency CEO, Debra Taeschler. "When it also wins awards, that's icing on the cake."

GráficaGroup developed a multi-faceted campaign to promote SMG's third Annual Live Well Sports and Health Festival. It combined the use of traditional media channels such as radio, print and online banners with teams of demographically targeted, on-the-street brand ambassadors to drive attendance at the event.

Festival attendees got to meet U.S. Olympic and national fencing champion Tim Morehouse, World Table Tennis Champion and Olympic competitor David Zhuang, and members of the U.S. Olympic rowing team. They also got to enjoy lectures by New Jersey's top sports-health doctors, healthy food demonstrations from local chefs, and many fun physical activities and learning experiences for the entire family.

Launched in 2003, the SIAAs are the only advertising awards that specifically recognize advertising excellence from service industry providers. The 10th Annual SIAA featured nearly 2,000 entries from more than 400 advertising agencies and 1,000 institutions.

About GráficaGroup

Celebrating 27 years in business, GráficaGroup is an award-winning, results-driven, multichannel agency that enables businesses to establish and nurture strong, meaningful relationships with customers across all categories. They include Fortune 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon BlueCross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert Realtors and Wells Fargo Home Mortgage - as well as public sector and not-for-profit organizations. For more information, visit grafica.com.

Media Contact: Adrianna Taeschler
Phone: 973-309-7522
Email: ATaeschler(at)grafica(dot)com

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