New Media Partner Announced TFT13 (Tomorrow’s IT Service Future Today)

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The world’s first global IT service conference

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TFT (Tomorrow’s IT Service Future Today) announced today that BrightTALK, the world’s leading professional video and webinar platform, is partnering in the distribution of the content for the June 2013 edition of TFT13, a 24-hour global, virtual conference focused on IT Service Management.

TFT12 (5 December 2012) was the world’s first global 24 hour IT service virtual conference, with 24 crowdsourced speakers presentating from over 15 different time zones for 24 hours via Google Hangout on Air to YouTube. TFT12 statistics can be viewed here

As part of a strategic expansion plan to ensure that TFT13 content is available ‘everywhere’, the BrighTALK partnership helps us to achieve this goal, by making the post event content available on their channel, increasing the visibility of the content to the hundreds of thousands of IT service management professionals on their site.

BrightTALK provides live and on-demand webinars and videos for professionals and their communities. Everyday thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

Chris Dancy, Founder of TFT says, "It is only through the power of a hyperconnected community, utilising technologies that leverage social and mobile, that we are able to break down the barriers which until now have kept conferences and content locked away from everyday consumers." Watch Chris here:

Managing Director of SDI Tessa Troubridge adds: "We can no longer permit organisations, companies, and membership bodies to dictate how and where we consume and network, and we are delighted that BrightTALK have joined us in recognising this. The world has changed and it is up to each of us to push the human-technological agenda forward!"

“Having BrightTALK as one of our strategic partners lifts the image of TFT13, putting our content onto a platform that is aimed at the professional audience that is our primary target,” said SHIFT Media Inc.’s co-founder, Kirstie Magowan, “we are truly delighted to be working with BrightTalk for this and future TFT events.”

Speakers for TFT13 are currently being crowdsourced via and the first 8 speakers will be announced by 5 April 2013.

TFT13 is brought to you by The Service Desk Institute with the support of SHIFT Media Inc and a number of other major organisations and industry bodies in the technology and services industry in APAC and North America.

Follow @FutureITService #TFT13 for updates.

Voting for speakers is at

TFT13 media relations contact:

Zoe James
+44 (0)1689 889100

About the Service Desk Institute (SDI)

As the leading authority for the service desk industry, SDI exists to raise the standard of service and support delivery by inspiring, supporting, guiding and educating the wider community in a profitable, engaging and responsible way.

Further information about SDI can be found at

About ServiceSphere

Chris Dancy founded ServiceSphere in 2008. To make the most of an extensive background in help desk, Chris created ServiceSphere as a small, independent software company to provide help desk outsourcing services. In 2009 he transitioned the company to become an ITSM consulting organization, providing a larger outlet for his core expertise. During this time development of ITMM (IT Marketing Management) began. ServiceSphere partnered with Kory Smith to bring this idea of an IT marketing framework to life.

While investigating ITMM, Chris saw the concept of “social media” for the help desk as a means to bridge the cultural divide in enterprise organizations. Capturing and documenting this radical shift in information creation, consumption, and transfer became the full-time mission of this small business.

Early in 2010 ServiceSphere developed classes for ITSM professionals to use social media as a way to extend day-to-day operational communications for service management organizations. At this same time ITSM Weekly the Podcast was breaking ground as the most listened-to podcast in the IT management community. In November 2010, Pink Elephant, the IT management experts, acquired the intellectual property of ServiceSphere and hired Chris as its digital engagement director.

The birth of both the ServiceSphere brand and the professional identity of founder Chris Dancy marked the start of an industry-defining period. Dancy experienced explosive growth in speaking engagements around the globe and quickly “ServiceSphere” the brand and “Chris Dancy” the person were seen as one and the same.

ServiceSphere was re-born in October 2011. The ServiceSphere website, company blog and community are now Chris’s professional blog. While the company no longer offers services, the community of passionate ITSM professionals lives on in the podcasts, speaking engagements and many lives that have been influenced by this three-year journey.

As of August 2012, Chris joined BMC.

About SHIFT Media
SHIFT Media produces podcasts, videos, webinars, and real-time and social media content for the IT industry. SHIFT offers promotional, editorial, and content distribution services for authors, bloggers, event organisers and companies serving the Enterprise IT industry. SHIFT provides content curation and aggregation services at

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Tessa Troubridge
+ 44 0-168-988-9100
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