Businesses cannot ignore the importance Facebook plays in online marketing; at the same time.
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Toronto, Ontario (PRWEB) March 14, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top tips for increasing online business sales through the use of Pinterest.
The experts at Numero Uno Web Solutions report that while Facebook may be the world’s largest social media site, Pinterest could be more important for businesses looking to increase sales, as small- and medium-sized businesses can capitalize on Pinterest’s sales actionable audience.
According to the Internet marketing experts, where Facebook was designed as a meeting place, Pinterest is designed specifically with the retail consumer in mind. A virtual pinboard photo-sharing site, Pinterest is used by subscribers to share their favorite things they find online, such as stores, interests, hobbies, recipes, and so on. Since first being launched in September 2001, Pinterest has grown to over 25 million users. And in 2012, Pinterest was the most-searched trending topic in Canada.
“As one of the fastest growing social media sites, Pinterest announced recently the creation of its business-specific accounts and dedicated business support page,” reports Andy Wu, Business Development Manager at Numero Uno Web Solutions. “While Pinterest may not be as big as Facebook, it could be an equally important social media site for businesses looking to convert visitors into customers.”
According to the Numero Uno Web Solutions experts, while businesses use social media sites to connect with people who have similar interests, Pinterest is made up of a sales actionable audience looking to find products. They note that 69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase as compared to only 40% of those who visit Facebook.
Furthermore, the experts say that that 43% of members use Pinterest to associate with retailers or brands with which they identify; compared to just 24% of Facebook users. Also, 70% of users say they are on Pinterest to get inspiration on what to buy, while only 17% use Facebook for the same purpose.
Research also shows that the average sale resulting from a Pinterest user following an image back to the original web site is $168.00, compared to $95.00 for Facebook and $70.00 for Twitter. (Source: “RichRelevance Shopping Insights Study Reveals How Social Networks Stack Up for Retailers,” RichRelevance, Inc. web site, September 11, 2012, last accessed March 12, 2013.)
“Businesses cannot ignore the importance Facebook plays in online marketing; at the same time, it’s important that small- and medium-sized businesses with an e-commerce function don’t underestimate the role Pinterest can have on their bottom line,” concludes Wu. “An expanded presence on a social media site like Pinterest can help businesses significantly increase brand awareness, help their brand stand out online, and boost its ranking on search engine results pages [SERPs].”
To learn more about Numero Uno Web Solutions and how the company can help small- and mid-sized businesses set up an effective Pinterest business account, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).