Dallas, TX (PRWEB) March 13, 2013
Aria announced today that the Dallas-based digital marketing agency has formalized a joint venture with Mijo! Brands, the leader in Latin American destination and experience marketing, that will fully integrate the two agencies’ capabilities to serve worldwide audiences.
“The AriaAlliance is a new type of marketing and advertising agency network. We believe that “small is smart” and that agile, lean companies with focused speciality services and narrow market expertise are going to be the agencies of the future,” said Ryan Thompson, Founder & CEO of Aria. “Under the AriaAlliance, we bring together the world’s leading small marketing and advertising agencies, integrated through process and product, providing a seamless interface to clients, with what we believe is the world’s best talent.”
In today's media-laden, advertising-driven world, brand control is increasingly in the hands of the consumer, and agencies must be incredible at focusing their efforts, and agile enough to respond quickly to change. No agency can be the absolute best at everything, and accordingly we believe agencies with a narrow focus of competencies will have a competitive edge. By gathering smaller, but targeted teams, from around the world, we can deploy quickly and produce effectively.
“The AriaAlliance is much more than a simple partnership. We’re an alliance of like-minded, entrepreneurial agencies who put every ounce of our passion into producing amazing ideas. And more than that, collectively we've created a pact to always put results first. What’s really killer is that we’ve gathered two agencies with specific disciplines and are now approaching problems with a global perspective without losing our local access,” said Jordan Wollman, Partner and Chief Creative Officer of Aria.
The AriaAlliance benefits clients in several key ways:
- Teams are formed across agencies to bring the best talent with the right set of capabilities to deliver big results
- Clients work with an owner/partner (of one or more of the member agencies) who leads a seamlessly integrated team
- While hundreds of resources may be available for client work, they all belong to small, lean, entrepreneurial agencies which remain agile and able to move very quickly
- With worldwide distribution of resources, cost efficiencies are found by producing work in the right place for the right job at the right cost
Daniel Gómez, Founder and Director of Brand Strategy for Mijo! Brands said, “Mijo! is proud to be a founding member of the AriaAlliance. Globalization has resulted in an increasingly fractured marketplace, while the social-web has changed the power dynamic in the brand-consumer relationship. Consumers are better informed, more demanding and less forgiving than ever before. I believe we have a solution to some of those problems with our new alliance.”
“Massive marketing budgets are no longer key to brand success. Creativity, innovation and flexibility have become the defining attributes of leading brands irrespective of sector. The AriaAlliance offers our global roster of clients the opportunity to rethink their brand communications by placing the consumer squarely at the helm of every brand strategy or campaign,” added Ramon López, Director of Innovation at Mijo! Brands.
The AriaAlliance spans the Americas, and soon other nations, to represent the needs of Clients looking to reach audiences across borders. Alliance agency members are enterprising, entrepreneurial, and aggressive. Each of our clients work directly with one or more of our agency's partners, which reflects our conviction that great work cannot happen without both party’s investment, passion and personal commitment. This philosophy is demonstrated by a portfolio of work that spans two decades.
Aria is a Dallas-based, results-focused digital marketing agency.
Multiple award-winning design firm Aria is a branding and marketing agency with more than a decade in business. Their agile team of strategists, communication architects, creatives, technologists and marketers specialize in producing sound, results-oriented, right-tool-for-the-job, unforgettable brand experiences. http://ariaagency.com
Mijo! Brands is a digital marketing agency based in México.
With 2 offices in México, Mijo! Brands boasts a portfolio of market-leading consumer and destination brands across North and South America, Europe and Australia. Mijo´s core team of nearly 30 professionals is made of experts in brand and marketing strategy, creative and advertising, social-web strategy, marketers and developers that deliver solid ROI for clients across 9 countries in 4 languages. http://mijobrands.com