IIA Introduces Analytics 3.0 Framework: “The Era of Impact”

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Analytics 3.0 – Speed, Agility and Impact: The Evolution of Enterprise Adoption of Business Analytics

Analytics 3.0: The Era of Impact

“The promise of generating faster, deeper, and more meaningful insights is a very real and compelling motivator to our clients seeking a competitive advantage. Analytics 3.0 is that killer combination,” said Jack Phillips, CEO of IIA.

The International Institute for Analytics (IIA), the leading research firm focused exclusively on serving the business analytics industry, introduces its new Analytics 3.0 research and management framework as part of ongoing work guiding enterprise clients in building and sustaining their analytics programs.

Analytics 3.0 represents a new phase in the evolution of enterprise adoption of business analytics. This new phase builds off of and brings together the two prior phases:

  •     Analytics 1.0 - Traditional analytics
  •     Analytics 2.0 - Big Data analytics

With the emergence and rapid growth of new technology infrastructures, cloud, mobility and analytic software, the Analytics 3.0 era will enable companies to act with speed and agility in order to dramatically impact their business in ways never thought possible.

Analytics 3.0 is all about “The Era of Impact” asserts Tom Davenport, best-selling author of Competing on Analytics, Research Director of IIA and visiting professor at Harvard Business School. “Combining the best of Analytics 1.0 and 2.0, Analytics 3.0 provides powerful answers and rapid insights to increasingly complex business problems as well as uncovering new business opportunities.”

Davenport contends, “The Big Data trend has been well documented, but the majority of enterprises are still asking, ‘How can I benefit from it?’ Analytics 3.0 is the phase where advanced analytics can be set against large and varied datasets, both big and small. Without analytics, the data is just that — data. By combining analytical approaches and different data types, businesses can quickly and effectively respond to and predict patterns for maximum impact.”

IIA’s 2012 Excellence in Analytics winner Procter & Gamble Co exemplifies a high-performing Analytics 3.0 enterprise. P&G CEO Bob McDonald and CIO Filippo Passerini share an enthusiasm for sophisticated analytics and have created a culture that supports moving business intelligence from the periphery of operations to the center of how business gets done. Together, they have put in place people and solutions that reflect this focus, including P&G’s well-received “Business Sphere” rooms for executive review and decision-making.

“The promise of generating faster, deeper, and more meaningful insights is a very real and compelling motivator to our clients seeking a competitive advantage. Analytics 3.0 is that killer combination,” said Jack Phillips, CEO of IIA.

IIA will begin expanding its research efforts around Analytics 3.0 with upcoming research briefs, taxonomy creation and industry insights for its clients. Initial areas of research will be focused on what organizations need to consider when adopting an Analytics 3.0 strategy across their people, process, technology and culture dimensions.

For more information about the Analytics 3.0 framework, visit iianalytics.com/a3. You can also learn more by attending IIA CEO, Jack Phillips’ webcast “Analytics 3.0—The Era of Impact” on Wednesday, April 10, 2013. In addition, Analytics 3.0 will be featured on the agenda of IIA’s 2nd annual Chief Analytics Officer Summit in Chicago, IL June 18-19, 2013. For more information about the CAO Summit, visit caosummit.com

About IIA
The International Institute for Analytics (IIA) was created to bring a common organizing language and ‘experienced-based’ research to the growing business analytics industry. Research is organized by vertical industry and organizational role. IIA’s mission is to meet the research and decision-support needs of business and analytics leaders and their teams as the focus on analytics as a competitive differentiator increases.

IIA’s offerings include annual research subscriptions for individuals and enterprises, faculty-moderated analytics research councils, executive roundtables and phone conversations, benchmarking, and inquiry and advisory services for both analytics teams and vendor companies. To drive the organization’s insights, curriculum, and dialogues, IIA serves its clients through its unique research methodology that uses a combination of world-class faculty and a closed community of end-users.

Since its inception, SAS, Accenture, Intel, Teradata, SAP & Dell have supported IIA as early underwriters. For more information about IIA, visit http://iianalytics.com/.


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Sarah Moore
International Institute for Analytics
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