Brillare Hairdressing Academy Selected as the First Cosmetology School in Arizona to Carry the Davines Product Line

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Brillare Academy now offers Davines' luxury Italian professional hair care products in both in the client services and retail areas.

Davines Hair Care Products Now Available at Brillare Academy
“Through our partnership with Davines, Brillare Academy’s students are receiving hands-on training with one of the premier hair care lines in the world,” said Denise Reinker-Chatter, Director of Education for Brillare Academy.

Brillare Hairdressing Academy, a Phoenix-based independent cosmetology school, has announced that the Academy now offers the full line of Davines eco-friendly, natural hair care products, as well as the Davines MASK hair color line.

Brillare Hairdressing Academy is the first and only cosmetology school in Arizona, and one of only a handful of elite schools in the U.S. to offer and use the Davines luxury professional hair care products and hair color. Davines products are distributed to select boutique salons in 70 countries.

Davines shampoos, conditioners and styling products are made in Italy and backed by the renowned Vidal Sassoon Salon. Brillare Academy instructors and students have received extensive training from Davines.

“All Davines products are made from 100 percent renewable energy and incorporate a bottle design that uses less plastic, is dishwasher safe, reusable and recyclable,” said Alberto Superchi, Western Regional Manager, Davines North America. “Our line of products is known for being gentle on the hair and scalp, which helps to maintain shine and luster.”

“We look forward to pampering our clients with this amazing line of quality, natural hair care products,” said Christa Jones, Chief Executive Officer for Brillare Hairdressing Academy. “The Davines line has something for every type of hair and focuses on maintaining healthy hair and scalp through hair care treatments and meeting the individual needs of each client.”

“In addition to the high quality of their products, we were immediately impressed with their commitment to stylist education and environmental stewardship,” continued Jones.

“Through our partnership with Davines, Brillare Academy’s students will receive hands-on training with one of the premier hair care lines in the world,” said Denise Reinker-Chatter, Director of Education for Brillare Academy. “Our students will be uniquely prepared to enter into careers with elite salons that offer the Davines line.”

“When we learned about Brillare Academy and toured their campuses, we were very impressed with their facilities, their education team and their commitment to raising the bar for future stylists,” continued Superchi. “We commend Brillare Academy for their vision to give their students this opportunity to learn with industry-leading products.”

Brillare Academy offers day, night and midday cosmetology programs as well as client hair and waxing services in an upscale salon-like setting at both its Scottsdale Quarter location and its Phoenix/Chandler location. Brillare Academy students benefit from small class sizes, hands-on training, experienced instructors, business education, experience with luxury product brands, and interaction with top stylists from a variety of local salons.

About Davines:
The Davines Group was founded in 1983 and is committed to creating quality hair and skin products by using only renewable energy resources. For more information, visit

About Brillare Hairdressing Academy:
Brillare Academy is an award-winning cosmetology school and is the first and only school in Arizona (and one of only 17 nationwide) to be certified as a Sassoon Academy | School Connection Member School. This distinction gives students access to two of the best resources in the industry: The ABC’s of Cutting and Colouring Hair the Sassoon Way and Nuts and Bolts professional business training that goes beyond the chair.

Brillare (pronounced Bree-lar’-ay) means “to shine” in Italian. The retail and client services areas feature the most sought after products in the professional hair care industry including Davines and Moroccanoil.

Brillare Hairdressing Academy is accredited by the National Accrediting Commission of Career Arts and Sciences (NACCAS). All client services are performed by students under the supervision of licensed instructors.

Brillare Hairdressing Academy campuses are located in Scottsdale at 15147 N Scottsdale Road, Suite H-300, phone: 480.994.4222, and in Phoenix at 15210 S. 50th Street, Suite 150, phone: 480.940.5300. For more information about programs, services offered and consumer disclosures, visit Find Brillare Academy on Facebook, Twitter and Instagram at brillareacademy and on Pinterest at Brillare01.

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Julie Igo
Moxie Group Public Relations
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