Convenience, Variety, and Quality are the watch words of the music library business and the more “big music” embraces this philosophy, the more growth it will achieve with reduced piracy.
Los Angeles, CA (PRWEB) March 14, 2013
CSS Music, a leader in royalty free background music and sound effects, is pleased to hear that the music business is finally seeing rising profits. A recent article from The Economist reports that the music industry experienced growth in 2012 unseen since 1999.
CSS Music specializes in production music, an industry that has seen great loss due to internet piracy. CSS Music and many others in the production industry have even gone as far as to implement digital fingerprinting technology to combat illegal uses of their music. The ongoing battle with piracy has cost the music industry millions. According the The Economist in 2012 the music industry finally saw a drop in the amount of illegal downloads and piracy activity. The Economist insists that the decline in piracy is directly linked to the music industry’s recent monetary gains.
“It’s about time we had a turn-around in the music industry,” says CSS Music Marketing Director Mike Fuller. “What’s good for “big music” generally trickles down to us in the library business. I think the industry as a whole has learned what we library guys have known for 15 years— music is much like a commodity today. We operate in a buyer’s market. In order to maintain market share or defeat piracy as the case may be, you need to put the customer first, not number 3 with a bullet. Convenience, Variety, and Quality are the watch words of the music library business and the more “big music” embraces this philosophy, the more growth it will achieve with reduced piracy.”
Many production music libraries no longer deliver product on CDs and those that still do often utilize CD-Rs and “just in time” production rather than putting inventory on a shelf to gather dust. While the momentum is clearly in digital downloads of individual tracks and virtual CDs, digital storage options continue to decline in cost making physical delivery a more viable option for consumers. Further refinements to physical delivery systems such as hand held hard drives, thumb drives and high capacity DVD-Rs, may begin to fuel an actual shift in demand. Perhaps this fledgling pendulum swing will allow music libraries some pricing power with their niche clientele who want enhanced physical delivery. The library industry which has experimented with dual format delivery since the mid-eighties could develop hybrid products to let the consumer have his cake and eat it too.
“Music libraries offer sophisticated search engines that let end users download individual tracks and virtual CDs in multiple file formats. Consumers can dial in quality at any level they like and get music their way, even try music in their projects before they buy it with downloadable temp tracks. And as for variety, the consumer has never enjoyed more music at lower prices in virtually every genre, with or without vocals. It’s like dying and going to production music heaven, says CSS Music Marketing Director Mike Fuller.
About CSS Music:
Established in 1982 in Los Angeles, CA, CSS Music is a royalty-free music company with a library of more than 12,000 tracks. CSS Music provides royalty free music and sound FX for film, video and television producers. CSS is dedicated to working with music supervisors, editors, directors and producers to meet their creative needs. For more information on CSS Music visit http://www.cssmusic.com/.