Bracketvoodoo.Com Announces the Best Way to Create Your Men’s Basketball Bracket

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New online tool helps users pick brackets for NCAA Men's Basketball Tournament using real-time sports analytics.

The NCAA Men's Basketball Tournament is one of the most engaging sporting events in the United States with over 40 million people participating in tournament pools. Despite the popularity of the Tournament, making the best picks to maximize the chances of winning a pool is a daunting task at best for most people, and one where the odds are usually against them. is the first online bracket optimization tool of its kind that creates the best bracket for a specific pool with just a few clicks.

Unlike other online sports pool sites, Bracketvoodoo utilizes actual analytical data to help users easily create a great bracket and increase the odds of winning a pool, even if they don't know anything about college basketball. Bracketvoodoo can also evaluate an existing bracket. The site will suggest how to make a bracket better and avoid making one or more classic mistakes such as picking too many upsets, picking too many favorites or not adequately accounting for the particular parameters of a pool when making their picks.

“Bracketvoodoo brings the power of "Moneyball analytics" to the masses,” said Brad Null, co-founder of “We developed this tool using more than a decade's worth of research on constructing brackets to help both casual and hardcore fans increase their odds of winning their specific pool.”

Once the tournament starts, Bracketvoodoo provides updated analysis to make the tournament watching experience more dynamic and enjoyable for all pool participants. Bracketvoodoo keeps users updated on which current and upcoming games have the most impact on their bracket, so they can tune into the right games. In addition, rather than just providing their score and current rank, Bracketvoodoo also updates the user as to how each game has impacted the probability of a bracket winning its pool.

The basic version of the tool is available for free at, with special introductory pricing of $4.95 for those that want to unlock all of its analytics. will be populated with the 2013 brackets on Sunday, March 17 at 11:59 PM EST.

About LLC

Based in San Francisco, is a privately owned company focused on building the next generation of advanced analytical tools for sports applications. In addition to, the company is developing tools for a variety of sports applications. For more information, please contact Brad Null at brad(at)bracketvoodoo(dot)com.

Disclaimer: is for entertainment purposes only and is not intended to support any gambling activities.

Media Contacts:

Joe Cantwell                                

Susanne Bergstrom

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Joe Cantwell

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