Toyota America's Favorite Car Brand According to February 2013 Study

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Fuel economy, driver ease, dependability, and resale among top factors that make Toyota America's favorite, most loyalty-inducing brand.

I love my Toyota Corolla because it can accommodate my whole family for comfortable, fuel efficient weekend long drives.

A survey conducted from February 10th to February 13th, 2013 by researchers at Lab42 found that of 500 American car buyers, the Toyota car brand occupies the first position in terms of brand loyalty with consumers. Consumers are loyal first to the Toyota brand than to any other car brand. According to this survey the second and third positions are occupied by Chevrolet and Honda respectively.

When Americans think of repeat car buying they seek out Toyota. Toyota America’s favorite car brand is also top of mind when making new car purchases. The Toyota brand has commonly been known to be excellent in the following seven areas: safety, performance, value, design, environmental friendliness and technology.

According to Car Finder Service, a pricing service for car buyers, the three top Toyota models most requested are:

Toyota Camry. The Camry is very popular among consumers because this vehicle has great space within it and can accommodate large families. It offers a fuel economic ride; the car comes with safety enhancements like sliding as well as tilting moon roof, backup camera. The car interiors are luxurious enough. There are special seat warmers attached to car seats for people who are used to colder climates.

Toyota Tacoma. The Tacoma is an amazing car because of its power to ply on marshy snowy ground at a decent pace without skidding.

Toyota Corolla is another well liked Toyota make for a variety of reasons: fuel efficiency, well above average resale value, dependability, engine technology innovation, and substantial amount of rear leg space that makes the car an ideal family vehicle etc.

While buying anything, people nowadays use the internet for researching to help them take the right buying decision. The same applies to car buying as well. A survey shows that 83% of car buyers first research online regarding car models, prices prior to visiting showroom while 52% have no idea which car to buy even when they are already with a car dealership.

For more info regarding online auto research, visit

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