Enhanced Campaigns gives the advertiser the opportunity to differentiate between 2 search queries that are exactly the same, however, have completely different buyer intent. The Context of the search is as important as the search itself.
Lincoln, Lincolnshire (PRWEB UK) 15 March 2013
Google have made one of the biggest changes to Google Adwords in its recent history with the Introduction of Enhanced Campaigns.
Using Enhanced Campaigns Advertisers now have the opportunities to target potential customers based on the context of their search. Advertisers can modify their bids based on the 3 key areas of context, which are time of day, location and device. Tablets and Desktop search has been categorized as one due to the ever- merging and similar search behavior of Tablet and Desktop. Enhanced Campaigns will be fully operational within Google Adwords as early as June 2013.
Enhanced Campaigns allows Advertisers to manage Mobile Search in one place, and not across several campaigns which had previously been hard to implement for entry level Advertisers in Adwords due to the previous ambiguous nature of Mobile Device and Adwords.
New Media Account Manager at SEO Traffic Lab, Chris Crick recognises the Importance of Enhanced Campaigns and identifying area’s for growth.“ Enhanced Campaigns gives the advertiser the opportunity to differentiate between 2 search queries that are exactly the same, however, have completely different buyer intent. The Context of the search is as important as the search itself. There has been much discussion into Enhanced Campaigns with many joking it can only benefit the Fast Food Industry but this simply isn’t true. The new possibility of a search query taking place on a mobile device in a showroom gives the Adwords user a fantastic opportunity to advertise accordingly. We expect that a distinct opportunity for Enhanced Campaigns will take place within Local Search.
About SEO Traffic Lab
SEO Traffic Lab is an SEO company based in Lincolnshire with offices in London and Lincolnshire, dedicated to raising the online awareness, visibility and profitability of businesses through the use of new media. The company deliver SEO Services and Online Marketing that bring customers closer to your business, offering a bespoke service for every client covering Search Engine Optimisation, Pay Per Click, Social Media Management & Brand Reputation Management Service