Empathica Appoints Brandi Smith as Director of Marketing

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Smith brings more than a decade of marketing experience to the social CEM leader

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Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, announces the hire of Brandi Smith as Director of Marketing. In her new role, Smith is responsible for developing and executing global marketing programs to enrich pipeline growth and streamline sales for the company.

“Businesses are starting to understand and engage with CEM solutions as a way to drive business and revenue growth. Without exceptional customer experiences, businesses won’t thrive,” said Smith. “Empathica understands what customers want and need, and provides insight into these areas to help businesses grow. I am excited to join the team and continue to spread this message.”

Prior to Empathica, Smith was Director, Marketing Communications at PointClickCare. She was responsible for the national integrated marketing communications strategy for the company. Brandi also previously worked at Sigma Systems where she implemented a marketing/communications plan for demand generation programs designed to develop and retain the company’s international customer base.

“Brandi has extensive experience in customer engagement and demand generation. As the Director of Marketing, Brandi is responsible for developing and executing marketing programs for Empathica to enhance our market leadership position. We have a unique opportunity to help our clients connect with their customers and Brandi’s experience and energy will be invaluable as we extend our global presence,” said Bruce Warren, Vice President of Marketing at Empathica.

About Empathica:

Empathica is the leading provider of social Customer Experience Management (CEM) programs to the world’s most respected multi-unit brands in the retail, food services, banking, petro and hospitality sectors. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting.

Annually, Empathica’s 30 million customer surveys in 25 languages reach more than 80,000 locations in over 50 countries. A privately-held organization, Empathica is headquartered in Toronto, Canada with executive consultant offices throughout the United States and a European office in Birmingham, England. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.

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Bruce Warren
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Meghan Reilly
Walker Sands
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