Boston, MA (PRWEB) March 19, 2013
SnapApp, a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email, today announced its partnership with Eloqua, a wholly-owned subsidiary of Oracle, with the recent inclusion of the SnapApp platform in the Eloqua AppCloud.
Interactive content created on the SnapApp Marketing Platform averages a 50% click rate and an 80% lead form completion rate, making it better at generating quality leads than traditional email marketing and landing page options. In addition to industry leading conversion rates, the data collected from content participation and lead form completions can be passed directly into Eloqua’s platform in real-time for lead nurturing efforts.
Marketers use the self-serve SnapApp platform to create 40+ different engagement types including persona tests, assessments, polls, surveys, quizzes, contests and more all without the use of IT resources. True cross-channel distribution enables deployment across websites, email, mobile devices, Facebook, LinkedIn, blogs and offline with QR codes; while sophisticated analytics enable customers to analyze what content types and channels are generating ROI and refine campaigns accordingly.
“With joint customers on our roster already, it was only natural that SnapApp join the Eloqua AppCloud,” said Seth Lieberman, CEO of SnapApp, “Companies are achieving tremendous results from lead generation to enhanced profiling with the Eloqua-SnapApp integration.”
“The ability to easily create and publish engaging content across channels is an obvious advantage for any modern marketer,” said Steve Woods, CTO, Eloqua. “Interactive content drives leads and with their proven solution, we’re excited to have SnapApp as our latest addition to the Eloqua AppCloud.”
SnapApp is a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Marketers can select from more than 40 customizable content types that average click rates of over 50% and form conversion rates in excess of 80%. Leading companies including Oracle, Harper Collins, Citizen Watch, the Los Angeles Times, PBS and the American Red Cross and others choose SnapApp. SnapApp is located in greater Boston and can be reached at 1-855-SNAP-APP or snapapp.com.
Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua’s software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit http://www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand(at)eloqua(dot)com.