Elliance Hired to Drive Enrollment at Manchester Business School’s Miami Location

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Multiple Digital Strategies Used to Promote Global MBA Program

How do you raise awareness for a global MBA program? That’s the question Manchester Business School asked Elliance when they became the digital marketing agency’s newest client.

Manchester’s Global MBA program is offered in seven cities around the world – Manchester, Dubai, Singapore, Hong Kong, Shanghai, Sao Paulo and Miami. Students enrolled in this program have the flexibility to study in an interactive online learning environment plus take part in face-to-face workshops with students from across the globe.

The school selected Miami for it’s newest location two years ago because of the city’s international business focus. Half of Miami’s population was born abroad and it has the largest concentration of international banks in the country, and the Brookings Institution calls Miami ‘a sophisticated global market. This is the type of environment where the Manchester Business School thrives.

“We’re proud to provide Manchester Business School with a comprehensive digital marketing strategy,” explains Abu Noaman, CEO of Elliance. “Their program is truly unique and by utilizing a combination of search engine optimization, pay-per-click, online display, social media, digital public relations, email marketing, blog posts and inbound marketing, we’re confident we can help the Miami center standout in the competitive MBA environment.”

About Manchester Business School Miami

Manchester Business School is ranked in the top 30 in the world by Financial Times and is accredited by AACSB, AMBA and EQUIS. Students have the option of attending all of their classes at the Miami center or they can combine their work in Miami with classes in Brazil, China, Hong Kong, Singapore, UAE and UK. No other global MBA program offers this unique mix of online flexibility plus international locations, faculty and students. To learn more about the global MBA program, visit http://miami.mbs.ac.uk/Programs/ParttimeGlobalMBA.aspx

About Elliance

Elliance, a Pittsburgh-based digital marketing agency specializes in results-driven web design, social media integration, search marketing and outbound electronic engagement campaigns. A few of the universities that have turned to Elliance for assistance with their higher education marketing efforts include Duquesne University, Saint Leo University, Robert Morris University, Pepperdine University, and many others. Learn more about the company and its services at http://www.elliance.com or call 888-926-6262.

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Carole Lucas
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