Local car dealer, Imperial Car Supermarket, sponsor Olympic medalist Pete Waterfield

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In the wake of funding cuts for Olympic sports, Portsmouth-based car dealer steps in to help.

Pete's new BMW

Having the chance to help such a successful athlete and Olympian has been a great privilege for us here at Imperial

Imperial Car Supermarket knows a thing or two about cars, so when Olympic silver medalist Pete Waterfield lost his athletic funding and subsequently his car, they jumped at the chance of getting him back on the road.

The Portsmouth based car dealers have provided Pete with a much-needed car and are actively helping him in his quest for further sponsorship.

At the beginning of the year it was announced that funding for many Olympic sports would be cut with diving amoung the heaviest financial casualties. Despite his success Pete couldn’t escape the cuts.

Pete is Britain’s most successful diver – ever, having won a silver medal in the 2004 Athens games and the Commonwealth gold in 2002 and silver in 2006. In a 16 year International career he has also won medals at the World and European Championships and has competed at 4 Olympic games.

Business Development Manager of Imperial Cars, Neil Smith said “Having the chance to help such a successful athlete and Olympian has been a great privilege for us here at Imperial. Like the rest of the nation we were all glued to the 2012 coverage and felt an overwhelming sense of national pride. When we learned of Pete’s funding cut we contacted him immediately to see what we could do to help - providing him with a car was the least we could do!”

Imperial Car Supermarket and Pete now have a great relationship and will be working together on more projects over the coming year. The car allows Pete to travel to-and-from training sessions, attend competitions and to travel to schools to talk about his career so far, and inspire the next generation of young athletes.

Imperial Car Supermarkets, has branches in Portsmouth, Southampton and Fleet, selling the highest quality used cars. Every car undergoes a series of RAC quality checks, a full history check and is professionally valeted – including the BMW that was given to Pete!

Notes to Editors.


For further information please contact Steve Rad:
Portsmouth, UK Office:
+44 (0)33 33 444 505
12 Acorn Business Centre,
Northarbour Road,

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Steve Rad
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