Point It Hosts Content Marketing Webinar

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Experts from Point It provide advice on infographics, viral videos, and more at March 27 event.

Point It will host a free webinar on content marketing March 27 at 11 a.m. PST. Registration recently began for the webinar, titled Everything You Need to Know about Content Marketing.

“From infographics and interactive landing pages to deep, data-rich blog posts and viral videos, content marketing is the new black,” Point It states on the event registration page. “So how do you go about researching, planning, and executing a brilliant content marketing campaign?”

The webinar will be led by Point It’s Sam McRoberts, director of SEO, and Tyler Tanigawa, senior client manager. These experts have extensive experience with online content and are eager to share their experiences with others in the business world.

During the webinar, McRoberts and Tanigawa will touch on such hot topics as:

         •Determining whether a content marketing strategy is the right fit for your particular niche.
         •Creating a creative content strategy that achieves maximum returns.
         •Organizing a content marketing campaign.
         •Determining where to post marketing messages so they’re most likely to be seen.
         •Using a build-measure-learn cycle to improve content marketing campaign results.

As Point It explains, content marketing focuses on using information to reach out to consumers. This type of marketing focuses on content delivery using a wide variety of media. Some of the latest trends in content marketing include infographics, a page of illustrations that visually convey a concept, and viral videos, which are sometimes deliberately created to catch on with users in a way that will encourage them to share.

Content marketing has increased in popularity in recent years, Point It has found. As the Internet and social media have played a larger part in customer engagement, businesses are interested in finding ways to ensure their messages are seen. The Point It webinar will explain how relevant, informative content can improve a business’s visibility online.

However, it’s important to note that an organized campaign can strengthen a business’s success. Calling upon years of experience, Point It will help others plan and roll out a content marketing strategy that gets results. Everything You Need to Know about Content Marketing is the latest in Point It’s helpful marketing webinars.

Point It is a Seattle-based search engine marketing firm that specializes in creating customized campaigns. With a team of talented marketing professionals, Point It helps businesses reach their target customers by developing content marketing campaigns that get results.

Registration for the webinar is free, but space is limited. To register, click here and complete the registration form. Instructions on joining the webinar on March 27 will be e-mailed to you once your registration has been successfully submitted.

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Sam McRoberts
Point It
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