Retail Training Online – Does It Work and Is It Worth the Investment?

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Authentic Training comments on using e-learning to teach selling skills and explains what employers should consider before launching into it.

Retail Training

Retail Training

For retail training to be transformational, it needs to engage more than the learner’s mind - it needs to engage their motivation and commitment.

As managers look for cheaper, faster ways of training retail staff, more and more online sales training packages are becoming available; but does teaching selling skills online really work? Authentic Training provides their take on retail training delivered online.

Selling is a human interaction. Using technology as the interface for teaching interpersonal skills is an interesting paradigm. To overcome this obvious conflict, online sales courses today come with interactive features like video, animation and click and play technology. But does online training, even with all the bells and whistles, really engage the learner? Does it really teach selling skills as effectively as traditional facilitator led retail training courses?

Authentic Training Company Founder Melissa Davies says – “While there is certainly a place for online training, it’s not a complete learning solution. There are many essential learning techniques that occur in a facilitator led training environment that just can’t be built into online training programs. For example, how do you share experiences, discuss barriers to selling and brainstorm ideas for success? How do you incorporate skills practice and provide specific pointers for improvement? There is a level of confidence and commitment that comes from being able to discuss and share selling techniques and ideas with peers and managers/trainers that online training can’t match.”

For retail training to be transformational, it needs to engage more than the learner’s mind, it needs to engage their motivation and commitment. It needs to connect with them at an emotional as well as intellectual level. There is a level of learning that occurs in a classroom that just doesn’t occur online. Online training provides a good introduction to the fundamentals of selling skills by introducing the process, but it’s just an introduction. The practical application of these skills requires on-going coaching and instruction. Managers should always adopt blended learning solutions, incorporating a mix of online, one-to-one and group based learning activities to maximize the selling potential of their teams.

Authentic Training has developed selling skills courses especially for this purpose. In a ‘done for you’ format’ they’re easy and fun to deliver. Best of all, they contain the very best retail training tips from around the world which means managers – regardless of their budget, can deliver a world class training solution themselves.

Further information:
Melissa Davies, Company Founder
Authentic Training

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Melissa Davies
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