Trubiquity Implements Cloud Solution with Supplier Integration for German Trading House dennree

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Trubiquity has implemented the TRUedx™ solution at dennree integrating one-third of trading partners within the year.

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Trubiquity, a leading global provider of MFT (managed file transfer), process automation and integration software solutions, has successfully completed the first phase of a major EDI cloud project with dennree, the leading trading house for organic food and cosmetics in German-speaking countries.

As described by their “Ordered today – Delivered tomorrow” axiom, dennree maintains a highly proficient logistics process for their organic food products. In selecting Trubiquity, dennree achieved the same high level of process efficiency and security for their information exchange.

The initial phase of the project involved replacing dennree’s existing electronic data exchange system with Trubiquity’s cloud based EDI solution, TRUedx™. This solution encompasses managing electronic invoicing in addition to all other EDI transactions and business processes.

The most important aspect of the implementation was to provide extensive measures to improve process security and data quality. Migration of the initial 200 active EDI enabled suppliers to Trubiquity’s TRUedx™ platform occurred within just a few weeks and during ongoing operations. The next project phase will focus on quickly migrating the remaining 400 suppliers to the new TRUedx™ system.

“Key considerations in our decision to go with Trubiquity were their many years of proven competence and the company’s specialized know-how of business processes in the trade/retail sector. In addition, Trubiquity’s WebEDI platform was the only solution that met our requirements. Also, with regard to future demands, the Trubiquity solution offers excellent opportunities”, stated Jens Schinnerling, Purchasing Manager at dennree.

Through use of the TRUedx™ platform, Trubiquity now manages all EDI transactions for dennree and its suppliers. In addition to the migration of business processes and suppliers to the Trubiquity solution, the service agreement includes use of the application, technical support for dennree and its partners, as well as support for the integration of future partners and process improvements.

Peter Thurner, Managing Director of Trubiquity GmbH, said: “The migration of suppliers to the TRUedx™ system is running as scheduled. Further, we are implementing additional features with regard to data exchange and communication connections. Utilizing our retail industry service and solution expertise developed over the past 25 years, we are pleased to provide a secure, extendable cloud platform and solution to dennree.”

About Trubiquity
Trubiquity is a leading global provider of MFT (managed file transfer), process automation and integration solutions for 6,500 companies with 60,000 users in the automotive, aerospace, manufacturing, retail, finance, healthcare and consumer goods industries. For more than 25 years, Trubiquity solutions have helped world class companies and partners better communicate, collaborate, integrate and automate business critical data ensuring security and compliance with rigorous international standards. Trubiquity is headquartered in Troy, Michigan, USA, with facilities in Carlsbad, California and international offices in Germany and the United Kingdom. For more information, visit

About dennree
dennree, headquartered in Töpen (Northern Bavaria, Germany) is the leading trade house for organic food and cosmetics in the German-speaking countries. Since its foundation in 1974, dennree forms the link between agricultural producers and manufacturers, retailers and consumers of organic food and cosmetics. Using its own nationwide logistics system, the company supplies about 1,200 retailers in the organic food sector in Germany, Austria, Luxembourg and Southern Tyrol (Italy). dennree’s competence in the organic food sector is reflected in the careful selection of suppliers and a comprehensive assortment of about 11,000 products. In fiscal year 2012, dennree achieved consolidated sales revenues of EUR 535 million which is an increase in sales of 10 percent year on year. The company anticipates further sales growth in 2013.

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Karen Bieniek
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