"Our clients rely on us to open doors, to help them generate new business,” Pollack said, describing the reasoning behind the new logo.
- Harvey Pollack, CEO
Pittsburgh, PA (PRWEB) March 19, 2013
PT Marketing Group, recently named one of the Top Workplaces in Pittsburgh by the Pittsburgh Post-Gazette, announced today that it is rebranding itself as The PT Services Group and is launching a new website—ThePTServicesGroup.com—a change inspired by the company’s growth and innovation in generating new business for financial services and insurance professionals.
“When we were honored with the Top Workplaces award for a second time, it got us to really think about what we were doing right, and what we could do more of,” said Harvey Pollack, CEO and recipient of the Small Company Top Executive Award. “Our business has evolved over the last 20 years. Our clients see us as an extension of their own companies, and we wanted our brand to better reflect that relationship.”
The PT Services Group partnered with Ideahaus to develop the new brand identity, website, social media and marketing collateral. The new tag line, “New Business. New Prospects.” was an excerpt from client interviews conducted by Ideahaus. The website highlights key services that The PT Services Group provides to financial and insurance professionals: appointment setting, business intelligence, and data gathering. The PT Services Group social media has also been updated on LinkedIn, Twitter and Facebook.
“Our clients rely on us to open doors, to help them generate new business,” Pollack said, describing the reasoning behind the new logo. “Our industry is driven by people and relationships. We are where we are because of our ability to connect people to people. An opening door represents that.”
With the launch of their new brand and website complete, The PT Services Group is exploring new ways of improving the client experience.
“The website is just the beginning,” Pollack said. “We are working long hours to develop new ways to serve our clients, and we are looking forward to another year of growth and success.”
Visit the new website for The PT Services Group at http://www.ThePTServicesGroup.com.
About The PT Services Group:
The PT Services Group provides effective prospecting solutions exclusively for the financial services and insurance industries designed to help successful producers build sales pipelines of qualified prospects by setting meetings solely with business owners or those involved in the decision-making process. Celebrating its 20th year in business, The PT Services Group is headquartered in Pittsburgh, PA and partners with sales professionals throughout the nation. For more information, visit http://www.ThePTServicesGroup.com.