Model homes and commercial showrooms are no longer relevant or necessary. They suck up far too many resources, are incredibly risky and a poor tool to generate new leads.
Minneapolis, MN (PRWEB) March 19, 2013
Are home builders and remodelers ready to make the leap from brick and mortar model home and showroom locations to a virtual marketplace? According to Rick Storlie of New Home Sales Coach, a new home sales training firm that specializes helping home builders and remodelers reach their sales goals, yes and no. Storlie sees home builders and remodelers understanding the importance of a viable website and even a presence in social media. But what's lacking, he says, is establishing a virtual marketplace.
"The National Association of Realtors has been telling us 8 or 9 out of every 10 home buyers start their home search online," Storlie recently commented. "Yet most builders are sticking to model homes and high traffic brick and mortar showrooms as their primary source of new leads." Storlie contends it should be the other way around. Over the last 7 years, Storlie has been guiding builders to move precious advertising and marketing resources away from stagnant and declining traditional strategies. "Model homes and commercial showrooms are no longer relevant or necessary. They suck up far too many resources, are incredibly risky and an incredibly poor tool to generate new leads," said Storlie. Today, Storlie says, builders should be focusing on building a vibrant virtual marketplace, open 24/7. One that captures 2 - 5% of the visitors moving through it. "We're consistently finding today's new home and remodeling buyers are spending 3 months to 3 years in the virtual marketplace. That is, they're not ready to visit a model home or showroom yet. That means builders with a poor website, fragmented social media strategy and lack of a blog are losing out big time," commented Storlie.
Storlie has documented the process of creating a virtual marketplace into 3 steps he calls Awareness, Consideration and Commitment.
Awareness: How to get new home and remodeling visitors to your virtual marketplace.
Consideration: What content home builders and remodelers should offer.
Commitment: The final stage in the virtual marketplace where a visitor provides contact information.
On March 21st, 2013 he'll be documenting in detail this 3 step process.
What: How to Create Web Traffic and Convert it to Leads (webinar)
When: Thursday, March 21st, 2013 at 11 PST, 12 MST, 1 CST, 2 EST
Cost: $0 but limited to 100 attendees
Storlie has created a sales and marketing Scorecard that will tell any home builder or remodeler how well they're doing today. The Scorecard takes 2 minutes, builders will get an immediate score and see how they compare to their builder peers. Home builders can get their Home Builder Marketing Scorecard by clicking here. Remodelers can get their Remodeler Marketing Scorecard by clicking here.
About Rick Storlie: Rick Storlie of New Home Sales Coach has been helping home builders and remodelers reach their sales goals since 1992. Visit NHSalesCoach.com to access Rick's free Sales and Marketing Library full of tips from generating new leads, Realtor strategies, sales techniques and sales management secrets. Storlie can be reached at 952-895-5566.