SEO Traffic Lab responds to New News Feed on Facebook

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Improvement or Just another Suck it and See

SEO Traffic Lab

SEO Traffic Lab

The updated feed is in stark contrast to this and actually separates types of content, for example allowing the user to view only photos or only updates from businesses and pages you have liked.

Facebook have recently announced once again what they are calling a major improvement to their Social Media service this time in the guise of an all new newsfeed and although not available everywhere yet as with other Facebook updates such as Timeline it will be coming to a screen near everyone soon. (Can’t wait for it to roll out in its own sweet time then apply here to join the waiting list in an attempt to get it sooner).

So is it Worth the wait?

Facebook themselves have categorised the changes with the following simple bullets:

  •     Goodbye Clutter – Hello bright, beautiful stories
  •     Bursting with Colour – Vibrant new visuals bring your news feed to life
  •     Fresh Feeds – Get Facebook just how you want it with your choice of feeds
  •     Everywhere You Go – See the same clean look wherever you use Facebook – on mobile, tablet or web

With Mark Zuckerberg himself actually likening the updated page layout to that of a ‘personalised newspaper’ stop and think about this for a moment and it’s actually not a bad analogy. When purchasing a newspaper from the local corner stand generally it is known what is expected, it’s generally laid out in sections such as entertainment and sports and it has the most important news shouting out from the front page and it’s essentially this type of format that the new newsfeed is trying to let users create. Hence the goodbye clutter as the old feed is a mish mash of posts from friends and pages liked, which might include videos, photos and status updates in an order determined by Facebook’s algorithm that let’s face it invariably doesn’t suit.

Andrew Birkitt Technical Manager for SEO Traffic Lab had this to say “The updated feed is in stark contrast to this and actually separates types of content, for example allowing the user to view only photos or only updates from businesses and pages you have liked. Has the light come on…….”

How can it benefit your business?

This change in how the user can sort the types of content should be great news for businesses that are making good use of social media and should be one that is embraced. What this effectively means is that users who have liked a specific page are more likely to see the posts that are being made by that page. This will also mean there are two opportunities for any posts to be seen as they can appear as a top story and also can be seen if a user selects the ‘following’ option.

Don’t become complacent however, while it’s fair to assume that someone who has liked the page has at least shown an interest in the page, its products and services. People generally are using a social network to speak to their friends and family that are around the world hence the term ‘Social Network’. So as with all good social media campaigns it is important to keep the engagement with the community and ensure that the momentum is maintained…..

Hot off the Press

Hot on the heels of this most recent announcement, Facebook have also made it official that they are rolling out similar changes to timeline as well. The new improvements to timeline are designed to help display the things that interest people most in the personal aspects of life. With improvements to the design and positioning of the sections for books, movies, music and TV shows. All of which look very exciting but by far the biggest news is the change in the timeline layout after Facebook have listened to users saying that the current version is sometimes difficult to read.

About SEO Traffic Lab

SEO Traffic Lab is an SEO company based in Lincolnshire with offices in London and Lincolnshire, dedicated to raising the online awareness, visibility and profitability of businesses through the use of new media. The company deliver SEO Services and Online Marketing that bring customers closer to your business, offering a bespoke service for every client covering Search Engine Optimisation, Pay Per Click, Social Media Management & Brand Reputation Management Services.

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Richard Hill
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