Altamar Brands and The Bon Vivants' Announce The Third Annual Viva Sangrita! Viva Tequila Ocho! National Competition is Now Accepting Entries Through April 7, 2013

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Altamar Brands and The Bon Vivants' announce the kick off of the third annual Viva Sangrita! Viva Tequila Ocho! National Competition.

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Calling all epicureans and lovers of tequila, Altamar Brands and The Bon Vivants task you with crafting your finest, most original, thought and palate provoking Sangrita to pair with one of Tequila Ocho's expressions for the Third Annual Viva Sangrita! Viva Tequila Ocho! National Competition. Between now and April 7, submissions will be accepted for the chance to compete in one of eight regional competitions, and ultimately, for a chance to win the coveted VIVA SANGRITA!! VIVA TEQUILA OCHO!! National Title at "Tales of the Cocktail" in New Orleans this July.

"Sangrita", Spanish for little blood, is the traditional Jaliscan accompaniment to a fine tequila. In its most traditional form, it is a pomegranate or tomato base, mixed with citrus juice and a spicy kick. Sangrita brings out the complexity of agave flavors in fine tequilas. When made with love and paired with the right tequila, sangrita becomes a ritual and transcends traditional drinking experiences.

Sangrita is the perfect compliment to Tequila Ocho. Meant to be enjoyed neat, Tequila Ocho is the first tequila to demonstrate that just like fine grapes, the concept of terroir exists in agaves. Different sangritas bring out different nuances in each vintage and ranch of Tequila Ocho. Contestants must use their imaginations and innovative techniques to develop a sangrita that pairs with a current expression of Tequila Ocho.

Winner selection consists of three rounds:

Round One: Forty Semi-Finalists will be selected from all online recipe submissions by April 26 and invited to attend one of the eight regional competitions. Semi-Finalist competitions will take place in 8 cities across the United States - May through late June. Semi-Finalist cities are Austin, Boston, Chicago, Denver, Los Angeles, Miami, New York, and San Francisco.

Round Two: During the 8 regional competitions, one finalist from each Region will be announced at the conclusion of each Round 2 event. The Finalists will be invited to attend the national competition at "Tales off the Cocktail" in July.

Round Three: During "Tales of the Cocktail" in New Orleans, LA, The Bon Vivants and Altamar Brands will host an event with all regional finalists to crown The VIVA SANGRITA!! VIVA TEQUILA OCHO!! National Champion.

To Enter the Contest and for Official Rules, visit Entrants have until 12:00 a.m. PST on April 7th, 2013 to submit recipes.

Altamar Brands is an artisanal, craft spirits importer with product distribution across the United States. In addition to Tequila Ocho, Altamar Brands represents Pierde Almas Mezcal, Right Gin, Kubler Absinthe, Mount Gilboa Rum, and Leopold Raffin Cognac.

The Bon Vivants - The Bon Vivants is a nationally recognized bar, restaurant, cocktail, and spirit consulting company specializing in the creation of on-premise beverage programs, staff education and inspiration, concept and flavor innovation, consulting for spirits brands, and branding and guerilla marketing strategies for liquor companies. The Bon Vivants strive to create value in their work by operating under a philosophy of inclusion - a principle tenet of which includes finding new and creative ways to bridge the gap between the beverage industry, and the average consumer, while building community through the act of enjoying a delicious drink.

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Hilary Lewis
Altamar Brands
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