After Google’s latest update to its algorithm, Penguin, many sites have noticed a change in their rankings both positively and negatively
(PRWEB UK) 21 March 2013
After Google’s latest update to its algorithm, Penguin, many sites have noticed a change in their rankings both positively and negatively. In response to this, SEO Positive has issued a tip-sheet regarding link building to help consumers get the best search engine optimisation rankings for their site.
- Get blogging – blogging can be very successful at producing high quality links. It is recommended you use sources that will ensure your blog copy reaches the largest audience possible and in turn creates as many links as possible. Specialist sites will categorise your blog post depending on its theme and make it available to bloggers who comment on that particular subject.
- Make use of photos – If pictures on a website are high quality and relevant, the chance of someone else using the same images is high. Therefore it is important to embed the images and ensure that if someone else is using them they are stating the original source and linking to your site. This is possible through releasing images on sharing sites like Flickr and Creative Commons, where images are permitted to be used as long as the user links back to the original image.
- Use video and create content that people want to share and embed in their website. This too will add links to the original site and boost SEO link structure.
- If a business, ensure that any PR coverage received is with a link back to your website. Sometimes companies are unwilling to add direct company links but maybe more willing to link to a company profile or Managing Directors page.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.