Top Five CeBIT 2013 Keynote Trends

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Shareconomy Continues to Gain Momentum; Megatrends: Social Business, Cloud, Big Data and Mobility; Spotlight on Internet of Things, Futuristic Applications; Next CeBIT is March 11-15, 2014

CeBIT 2013 further consolidated its status as the digital world's leading trends showcase, featuring visionary business ideas, exclusive glimpses of the latest research findings and exciting product innovations.

In addition, the event put some very impressive numbers on the board including visitors from more than 120 nations, 84 percent of which were technology trade professionals. CeBIT 2013 also represented more than 4,000 enterprises from 70 countries with more than 200 of those technology start-ups.

Businesses and professionals found CeBIT to be fertile ground on which to achieve rapid business growth and to uncover emerging trends in the industry. Some of the most notable include:

Shareconomy – Peer-to-Peer Digital Living
Sharing versus owning, or peer-to-peer, this year’s CeBIT keynote theme threw a spotlight on the fundamental changes taking place not just in society, but in industry as well.

“The shareconomy is leading to increased transparency, enhanced participation and the emergence of numerous new business models,” said Frank Pörschmann, the Deutsche Messe Managing Board member in charge of CeBIT.

The peer-to-peer trend is being driven by the digital industry, with its many and varied applications. For everything from the cloud and social business to collaboration tools, a large number of exhibitors came to Hannover to present solutions for making their business processes – both in-house and external – more open and efficient.

The Internet is increasingly becoming a vehicle for teamwork, both inside and outside the enterprise. Partners, consultants, suppliers and clients are all becoming part of a networked peer-to-peer collaboration process. Pioneers like IBM are already embedding social business tools in their core processes as the basis for more intensive communication and knowledge transfer within their supply chains and partner networks, as well as in-house. According to the McKinsey Global Institute, this could boost productivity by up to 12 percent.

The shareconomy is promoting the convergence of disparate industrial sectors. Cooperative projects are driving innovation, as in the case of telecom providers and the automotive industry. Car sharing models are becoming increasingly established as a new form of mobility, as illustrated by Vodafone's DriveNow concept presented at CeBIT 2013.

The shareconomy trend also has huge potential in the municipal administration sector, as seen at CeBIT with citeq's “fault reporter”, which allows local residents to report infrastructure problems via the Internet – for example, defective traffic lights or potholes. And a visionary scenario for modern mobile administration has been developed by the research team at Fraunhofer FOKUS. Their trade fair stands showcased methods for analyzing the data streams from different administrative authorities and optimizing cooperation between them.

Boom In Cloud Computing and Big Data
According to the BITKOM high-tech association, the German market for cloud computing is likely to grow by 47 percent in 2013, to reach a total of 7.8 billion euros. A growing number of enterprises are sourcing IT services such as storage capacity, computing power or software from the Internet, while consumers are primarily interested in storage services for documents, videos and photos. The displays at CeBIT 2013 focused mainly on cloud services that can be easily and flexibly integrated into existing IT infrastructures.

Another key trend involves big data. Never before in human history has so much information been collected – 2.5 exabytes (a figure followed by 18 zeroes!) per day. Exhibitors such as IBM, SAP, T-Systems International and Software AG were at CeBIT 2013 to present their latest solutions for the intelligent analysis of unstructured mountains of data, providing valuable insights for politicians and business operators, or indeed for medical practitioners looking for the optimum therapy options.

New Devices for The Mobile Age
CeBIT 2013 made one thing particularly clear: Without a mobile broadband network, there can be no comprehensive integration and the attendant broad range of services. This point is highlighted by the boom in smartphones, (more than one billion worldwide, and tablet computers, per Forrester Research to reach 760 million globally by 2016.

At this year's CeBIT, visitors were able to see and hold in their hands many of the exciting mobile devices that will hit the shops over the next few months. These included the latest innovations from the Chinese manufacturer Huawei – the Ascend P2 and Ascend Mate. The latter, along with ZTE's Grand Memo model, also on display at CeBIT, is among the first “phablets”, i.e., a size between smartphones and tablets, which can be used anywhere as networked entertainment devices or news brokers. Samsung is widely regarded as a pioneer of the phablet concept, based on its Galaxy Note series. The Galaxy Note 8.0 model was on show at CeBIT. Visitors also displayed keen interest in the new Microsoft Surface Pro, a Windows 8 ultrabook with clip-on keyboard. This device, which falls within the “convertibles” category, celebrated its German premiere at CeBIT 2013. The Surface Pro, featuring Windows 8 and x86 technology, previously only available in the United States and Canada.

Further exciting spring innovations were on display from mobile telephony operators Deutsche Telekom and Vodafone, with the latest devices from Sony, Nokia and HTC as well as the eagerly awaited BlackBerry Z10. In view of the increasing trend towards using private smartphones at work (“bring your own device”), the Z10 guarantees the secure separation of business and private data. A variant of the Z10 exhibited by Secusmart is to be used as a high-security smartphone for the German chancellor and German federal authorities.

Other innovative ideas celebrating their premiere at CeBIT 2013 included the “simvalley mobile PW-315.touch” cellphone from online electronics retailer Pearl, featuring touchscreen control. As well as catching up with the latest apps, gamers were able to experience their favorite games in a whole new dimension using the 3D cinemizer OLED multimedia eyeglasses from Carl Zeiss. Another highlight at the fair related to the LTE ultra-fast data transfer standard. Already widely used in smartphones and tablets, this technology has now conquered the automobile. Visitors at CeBIT were the first to have the opportunity to test a mobile in-vehicle LTE hot spot, soon to be offered by BMW as an option.

Given the current high usage of mobile networks, it is no wonder they are reaching the limits of their capacity. At CeBIT 2013, Deutsche Telekom announced its plans to build Germany's largest Wi-Fi network in partnership with the American company Fon. The principle behind this project is also a copybook example of the shareconomy: The owners of private Wi-Fis make their network available to other users in return for free access to millions of Wi-Fi hot spots around the world.

Industry, Business and Consumption to be Revolutionized by The Internet of Things
Another megatrend at CeBIT 2013 involved the Internet of Things. Broadband networks allow inanimate objects to communicate not just with people, but also with each other. For example, a TV set switches itself off when someone rings at the door. A coffee machine starts making the coffee at the time your alarm has been set to wake up. A fire alarm knows exactly the right number to call in case of an emergency. This is known as “machine-to-machine communication”, abbreviated as M2M. Tiny radio sensors give domestic appliances their own identity and connect them with the Web. This is the background to the increasing interest in the Internet of Things, observable across the globe.

“The Internet of Things is no longer just a vision of the future – it's already here! And this is just the beginning – computers are getting smaller and smaller by the day, so their chips now fit into the tiniest everyday articles. They can communicate with each other to make our lives easier and more convenient,” said Mr. Pörschmann.

CeBIT 2013 explored the Internet of Things from every possible angle. The German Research Center for Artificial Intelligence (DFKI) exhibited a miniature factory with a low resource footprint ("SmartFactory"), used to manufacture a product in four networked steps. The digitalSTROM system exhibited by aizo introduced an exciting solution for smart living. The new standard uses the existing electricity network for the intelligent networking of functions such as light, access, security or energy efficiency. This means the system can be easily integrated into existing infrastructures.

Accelerating The Transition to The Gigabit Society
Exhibitors at CeBIT lab provided some impressive examples of our progress towards becoming a gigabit society. The Potsdam-based Hasso Plattner Institute demonstrated an interactive IT education platform that shares its knowledge with anyone requiring the information. And the “Intelligent Operating Theater of the Future” system displayed at the Fraunhofer group pavilion by the Fraunhofer ISST could well represent an important advance in the medical sector. This system has functions for intelligent patient admission procedures, reliable patient identification and a personnel time recording tool that works on an RFID basis.

And DFKI's “Talking Places” project looked more like a science fiction film than reality. Visitors were able to retrieve information on an object, not by clicking a mouse or via voice or touch control, but simply by looking at it – based on a mobile eye tracker, worn as a pair of glasses. And the ability to “print” actual objects like jewelry, toys or spare parts may also have appeared futuristic to many visitors. Yet 3D printers like the “sintermask” device showcased at CeBIT can produce real plastic components up to 380 millimeters in size and are already ready for series production. These devices open up completely new prospects for low-cost manufacturing for industry, commerce and private consumers.

The next CeBIT will be staged from March 11 to 15, 2014.

About CeBIT
CeBIT is the world’s largest and most important event in the business-to-business digital economy. Staged annually every spring by Deutsche Messe in Hannover, Germany, CeBIT was established as a stand-alone event in 1986. Boasting a unique mix of expo, conferences, keynotes, corporate events and business lounges, CeBIT is second to none in lead generation and stimulation of business growth. CeBIT features four platforms – or showcases – dedicated to specific areas of application: CeBIT pro highlights secure and efficient information technology, telecommunications and online services solutions for today’s business enterprises. CeBIT gov showcases the latest information technology, telecommunications and online services solutions for public administration and healthcare. CeBIT life presents high-tech trends, as well as technologies and applications for all areas of today’s smart and mobile digital lifestyle. CeBIT lab features trailblazing solutions and emerging information technology, telecommunications and online services trends for the world of tomorrow.

About Hannover Fairs USA
Hannover Fairs is a subsidiary of Hannover, Germany-based Deutsche Messe AG, one of the world’s top trade fair organizers and exhibition centers with a worldwide workforce of 850 employees in more than 100 countries and a highly versatile, state-of-the-art exhibition center.

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