Tamar helps brands measure the effectiveness of social media with their new version of TouchScore™

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Tamar helps brands measure the effectiveness of social media with TouchScore™

Award-winning agency Tamar who specialise in SEO, social media and mobile integration are releasing their latest version of ‘TouchScore™’ - a robust and future-proof tool which was developed to allow brands to compare their social media standing against key competitors. By using 100+ metrics, data feeds and APIs, TouchScore™ aims to provide the insight and understanding brands need to accurately assess and develop effective brand-consumer relationships in digital marketing and increase sales.

Tamar’s composite TouchScore™ tool breaks into five significant ‘Touch’ components: visibility, involvement, participation, advocacy and commitment. An overall TouchScore™ is calculated based on the weighted composite of each of those components and will ultimately demonstrate how brands can adapt and evolve social media strategies in order to achieve goals successfully.

Tamar have already delivered this unique and valuable tool for highly-recognised brands including sk:n clinics, Halfords, Danone, Wiggle and American Express. In recent months, Tamar has gained a lot of credit for their effective TouchScore™ product.

"TouchScore™ has been an invaluable tool for the team here at sk:n” says Phil Holdsworth, Digital Marketer at skin clinics. “Whilst we've made good inroads in social already, the insight provided by TouchScore™ is allowing us to hone our strategy. It highlighted a couple of areas in particular which our competitors are making strong gains in, as well as some areas that have worked well for us."

For further information about TouchScore™ , images or for interviews with the team from Tamar.com, please contact henry(dot)elliss(at)tamar(dot)com

For additional information please visit http://www.tamar.com or follow us on twitter @TamarUK #TouchScore and http://www.facebook.com/Tamar

Notes to Editors
About Tamar

Tamar is the UK's award-winning integrated social media and search agency.

Tamar combines 18 years of extensive expertise in SEO, social media and mobile to provide the rocket fuel which has ignited some of the UK's most successful and profitable digital brands. Its extensive, high-profile client base includes Peugeot, Halfords, The Arcadia Group, The Prince’s Trust, The Perfume Shop, Danone, Which? and Citi Group.


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