Offers Tips for Creating the Best March Madness Bracket

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Some very practical advice on how to optimize picks from Founder/Chief Scientist Brad Null, PhD

As millions of Americans rush to complete their 2013 March Madness brackets, many people will be asking how they can improve their odds of winning. One trick is to understand the science behind picks and pools.

Whether a pick is good or bad is a function of 1) which team is most likely to win the game, 2) how likely other people are to make that pick, and 3) how that pick balances out the rest of the picks in your bracket. Criteria 1) and 2) are easy to understand but criteria 3) is a lot more complex and something that is best left to mathematicians. For instance, last year Kentucky was the favorite to win the tournament and even more popular among bracket entries.

Nonetheless, for most small pools Kentucky was a good pick (which worked out well for those folks); however for much larger pools it would have been foolish to pick them to win it all versus a team like Kansas or Ohio State.

With Bracketvoodoo, users can see the impact of how making changes to their bracket selections influences the odds of winning. Bracketvoodoo’s proprietary technology performs millions of simulations in seconds to evaluate every specific bracket and determine how much each pick is helping or hurting that bracket. Bracketvoodoo offers free and premium levels of service so fans can test-drive the tool before fully optimizing their brackets. 2013 March Madness data is now live at is happy perform a free analysis of any bracket for journalists – just email your bracket to brad(at)bracketvoodoo(dot)com

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Based in San Francisco, is a privately owned company focused on building the next generation of advanced analytical tools for sports applications. In addition to, the company is developing tools for a variety of sports applications. is for entertainment purposes only and is not intended to support any gambling activities.


Joe Cantwell             
(202) 630-­1640            
(301) 512-­4240         

Susanne Bergstrom

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Joe Cantwell

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