We Give Books and LeapFrog Announce Nationwide Read for My School Campaign

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Starting today, readers across the United States will have an opportunity to read books in order to secure donations for their own local public elementary schools.

We Give Books and LeapFrog, the leader in educational entertainment for children, have announced that new LeapFrog books will be donated as part of the latest Read for My School campaign, an online effort to support schools and encourage a love of reading.

We Give Books, the digital literacy initiative from the Pearson Foundation and the Penguin Group, gives students, teachers and families access to a free digital library of classic children’s books including Froggy's Worst Playdate by Jonathan London, Dream Friends by You Byun and Bump in the Night by Edward Hemingway.

Now in its third year, the Read for My School campaign offers children and those in their lives the opportunity to read from a digital library of more than 200 children’s books while helping to place books in their very own school. During Read for My School, anyone can give a printed LeapFrog book to a school of his or her choice, simply by reading online at http://www.wegivebooks.org.

“We are thrilled to partner with an organization like We Give Books to help children develop a love of reading, an important foundation for early literacy success,” said John Barbour, chief executive officer at LeapFrog. “Reading is our heritage and for more than 18 years, LeapFrog has been helping millions of children learn to read with award-winning learning solutions. Our highly experienced team of learning experts is involved in the design and creation of each book to ensure it is engaging and age-appropriate.”

“Reading, giving and sharing is at the heart of what We Give Books is all about,” said Pearson Foundation President and CEO Mark Nieker. “Thanks to the generosity of LeapFrog, Read for My School again this year gives everyone the chance to share books in a way that helps support our nation’s schools and school libraries. We look forward to students, families and educators reading together for the local schools that play such an essential role in their lives.”

Since We Give Books launched, the Pearson Foundation and Penguin have donated more than 1.7 million books, with a goal of giving 2 million by the end of this school year as part of the “Million Book Challenge.” In addition to helping to reach the We Give Books Million Book Challenge, readers will soon have an opportunity to get involved with We Give Books’ Read for My Summer Campaign.

Register today and start earning books right away. Visit http://www.wegivebooks.org to learn more and be a part of Read for My School.

Media Contact:
Stacey Finkel, Pearson Foundation
(703) 304-1377

Monica Ma, LeapFrog Enterprises
(510) 596-3437

About LeapFrog Enterprises, Inc.
LeapFrog Enterprises, Inc., the leader in educational entertainment for children, helps millions of children achieve their potential by delivering best-in-class curriculum and products. Through the power of play, along with engaging content, multimedia learning platforms and toys, LeapFrog’s award-winning product portfolio helps children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. Come see the learning at http://www.leapfrog.com.

About We Give Books
We Give Books is a philanthropic program from the Penguin Group and the Pearson Foundation that helps children become lifelong readers and givers. Together, the Penguin Group and the Pearson Foundation support literacy through programs that engage entire communities. Working around the world through programs like Booktime and Jumpstart’s Read for the Record, Penguin and the Pearson Foundation have touched millions of lives in thousands of communities. To learn more about the We Give Books program and its nonprofit literacy partners, go to http://www.wegivebooks.org.

About the Pearson Foundation
The Pearson Foundation, a 501(c) (3) nonprofit, extends Pearson’s commitment to education by partnering with leading nonprofit, civic and business organizations to provide financial, organizational and publishing assistance across the globe. The foundation aims to make a difference by sponsoring innovative educational programs and extending its educational expertise to help in classrooms and in local communities. More information on the Pearson Foundation can be found at http://www.pearsonfoundation.org.

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Stacey Finkel
Pearson Foundation
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